Hoffmen to launch blazers and suits this A/W

Kolkata-based men’s brand Hoffmen is ready to launch its A/W collection. On the agenda are denim, blazers, suits and more. For the upcoming season Hoffmen has a range of denims which are distresses, joggers, back coated, 3D whiskers and knitted denims. In shirts, the brand has cotton linen, prints in giza cotton, milange, knitted denim shirts, distressed denim shirts, spindle yarn shirts, crape shirts, dented shirts and sulphur dyed shirts. Also on the agenda are new launches like suits and blazers. In fact for suits and blazers, it has an entirely new collection.

Dusty colours for A/W

The colour palette for the season is dusty colors in denims, young vibrant colors in shirts and subtle, yet bright colors in trousers. Aayush Rungta, Director, Hoffmen explains, “As far as fabrics are concerned the most common is cotton, linen and knitted and the concepts would be all mixed with prints, dobbies, knitted and milange look.”

The brand is available through 61 EBOs and more than 450 MBOs as of now and is planning to expand further in states like Uttar Pradesh and Madhya Pradesh. Rungta goes on to say, “We will be launching blazers and suits on all channels. We have already launched it with festive bookings of A/W ’2017.”

The brand operates online as well through their own online stores apart from being available on top portals such as Flipkart, Jabong, Amazon, Paytm amongst others. However, Rungta says it has not had any significant effect on sales.