House of Pataudi news and archive

Marketing its brand, House of Pataudi launches a video series

House of Pataudi the ethnic wear brand, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, launched a new series of videos that establish a deep emotional connect with audiences from across regions and diverse cultural backgrounds. These are being launched through a new brand property called, ‘Stories of Love’ that captures real couples...

Retail

Myntra launches ethnic brand House of Pataudi

In a bid to tap into the largely unorganised ethnic wear market, online fashion platform Myntra, has launched an ethnic brand in collaboration with Bollywood actor Saif Ali Khan. Known as ‘House of Pataudi’, Myntra co-owns majority stake in the brand along with Khan and Exceed Entertainment. Ethnic wear in India is a Rs 70,000-crore market, with...