Hugo Boss news and archive

Hugo Boss continues push into tennis with its biggest sports partnership

Hugo Boss first made its mark in tennis in the 1980s when it sponsored men’s team competition, the Davis Cup, for 15 years, and now the German fashion brand has secured its biggest partnership as the official lifestyle outfitter for the Australian Open from 2027. The move is described as a “landmark partnership” for the German fashion group’s...

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Hugo Boss profits rise on cost savings, but forecasts revenue decline

Fashion group Hugo Boss felt the effects of the weak economic climate last year, reporting slightly lower revenue. However, profits increased thanks to cost savings. For the current year, the company remains cautious. As announced in December, management continues to expect a currency-adjusted revenue decline in the mid to high single-digit...

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Frasers Group influence: Hugo Boss cuts dividends, initiates buyback

Fashion group Hugo Boss is cutting its direct distributions to shareholders to the legal minimum. Shareholders are to receive four cents per share for the past year, the company announced in Metzingen on Monday. For the previous year, they had received 1.40 euros per share. Meanwhile, Hugo Boss intends to buy back its own shares worth up to 200...

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Vegan fashion: Certifications, market data, and guides to decluttering

The vegan fashion market is a niche but increasingly important sector, driven by the demand for cruelty-free products. According to data from the American research company Market.Us, the global vegan fashion market is projected to reach approximately 1,281.2 billion dollars by 2034. This is up from 556.3 billion dollars in 2024. This growth...

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Former Tory Burch executive Kerstin Dorst to lead Hugo Boss womenswear

Metzingen, Germany-based fashion group Hugo Boss has appointed Kerstin Dorst to the newly created role of senior vice president of womenswear. Dorst will take up her new role effective January 15, Hugo Boss announced on Thursday. In this position, she will report to Oliver Timm, chief sales officer at Hugo Boss. New head of womenswear comes from...

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New strategy: Hugo Boss focuses on efficiency and womenswear

Metzingen-based fashion group Hugo Boss AG is driving its reform efforts forward. On Tuesday evening, the company announced a new medium-term programme called “Claim 5 Touchdown”. It continues the “Claim 5” strategy launched by CEO Daniel Grieder after taking office in summer 2021. “Claim 5 was a growth strategy. It was about refreshing the...

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Hugo Boss expects business recovery only in 2027

Shareholders of fashion group Hugo Boss will need to remain patient as the company continues to navigate a challenging market environment. After feeling the impact of weak consumer sentiment in recent months, Hugo Boss has signaled that 2026 will serve as a transition year, with significant adjustments planned across its assortment and...

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Hugo Boss defends supervisory chair after Frasers Group pulls backing

The chairman of the supervisory board at Hugo Boss has lost the backing of the fashion group’s largest shareholder, Frasers Group, intensifying tensions at the top of the German luxury apparel company. In a mandatory announcement published late Friday, Frasers Group said it no longer supports Stephan Sturm in his role as supervisory board chair....

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Hugo Boss now sees annual targets at lower end of ranges

Fashion group Hugo Boss is taking a more cautious view of the current year. For 2025, sales and earnings before interest and taxes (EBIT) are expected to be at the lower end of the forecast ranges of 4.2 to 4.4 billion euros and 380 to 440 million euros respectively, due to economic uncertainties and negative currency effects. In the third...

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Hugo Boss shares reach highest level since March

Hugo Boss shares reacted to the fashion group’s figures with a price jump to its highest level in five months. At its peak, the share price rose by 8.5 percent to 44.08 euros. This was the last time the shares traded at this level at the beginning of March. Most recently, the premium was 6.3 percent at 43.21 euros. Earnings before interest and...

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Hugo Boss Q2 2025: Sales down, profit up on cost cuts

The German fashion group Hugo Boss AG saw a slight decline in sales in the second quarter of the 2025 financial year. However, profits rose significantly due to cost reductions. Overall, the company exceeded market expectations with the results presented on Tuesday. Group sales amounted to one billion euros in the months from April to June. This...

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Hugo Boss’ Hugo line launches 3D-printed loafers with Zellerfeld

Hugo, the younger of the two Hugo Boss brands, has unveiled a first-of-its-kind, fully 3D-printed loafer in collaboration with Zellerfeld, a 3D-printing shoe producer looking to democratise the footwear industry. The Hugo Forward x Zellerfeld loafer reimagines the traditional loader for a generation that “values both utility and bold design,”...