Hummel news and archive

Hummel and Astrid Andersen announce sustainable collaboration

Sportswear brand Hummel and contemporary designer Astrid Andersen have announced their collaboration for an AW20 collection. The collaboration sees them re-purpose their archives of unused stock to create new pieces, advocating a future of more conscious consumption. The collection consists of about fifteen styles and uses team jerseys from...

Retail

Danish sportswear band Hummel to open stores in India

Hummel is planning to open stores in India. The Danish sportswear brand sees India as a high priority market. In future, Hummel plans to source 100 per cent of its garments in India and is working towards this. The brand is also looking for offline retail partners in India to open brick and mortar flagship stores in the country. The initial...