Hurley news and archive

Hurley inks licensing deal with Mamiye Brothers

American surf, skate and snow brand Hurley, part of Bluestar Alliance, has signed a licensing deal with fashion manufacturer Mamiye Brothers to develop its women's sportswear and activewear line. Launching January 1, 2025, for spring 2025, the partnership with Mamiye Brothers is designed to be a “step forward in further establishing Hurley's...

Fashion

Hurley and Black Girls Surf launch multi-year global partnership

American surf apparel and accessories brand Hurley has announced a new multi-year global partnership with Black Girls Surf (BGS), a performance training program and organization that supports girls and women of color who want to compete in professional surfing. Through the partnership, Hurley and BGS will participate in events, co-sponsor...

Business

Nike declares 11 percent increase in quarterly dividend

Nike, Inc. has announced that its board of directors has approved a quarterly cash dividend of 245 cents per share on the company’s outstanding Class A and Class B Common Stock, which represents an increase of 11 percent versus the prior quarterly dividend rate of 22 cents per share. The company added that dividend declared is payable on January...

Business

Nike to sell surf brand Hurley to Bluestar Alliance

Nike has reached a definitive agreement to sell American surf apparel and accessories brand Hurley to Bluestar Alliance LLC. Terms of the transaction, which is expected to be completed in December, have not been disclosed. "We appreciate how Bob and the Hurley team have built Hurley into the world's most innovative surf brand," Michael Spillane,...

Business

Report: Nike explores sale of surfwear brand Hurley

Sports apparel giant Nike is reportedly exploring the sale of its surfwear brand Hurley International. A sale of Hurley is one of the options that Nike is considering for the Costa Mesa, California-born brand, Reuters reported, citing people familiar with the matter. Nike did not disclose the amount the sale of Hurley would fetch. Nike had...