Hype news and archive

Apparel Brands snaps up majority stake in kidswear label Hype

Fashion distribution company Apparel Brands has announced the acquisition of a 60 percent stake in kidswear label Hype, with the option to purchase the remaining 40 percent from the current owner, investor Sarjan Dulai. Dulai had previously taken over the brand via a pre-pack administration deal last year, which was then followed by the exit of...

People

Hype co-founders step down

The co-founders of UK printed apparel manufacturer Hype have announced that they will be stepping down from the company. The departure of Liam Green and Bav Samani, who established the brand 12 years ago, was announced on Hype’s LinkedIn page, where it was stated that the duo had initially stayed on following an acquisition deal to “ensure a...

Fashion |In Pictures

KFC to launch fashion collection with Hype

Fried chicken fast food chain KFC is launching a 47-piece fashion collection with lifestyle brand Hype. The collaboration launches on August 4 and features KFC-branded fashion apparel and accessories, including hoodies, racer jackets, sliders, PJs and bucket hats. The co-branded line, described by the fast-food chain as being “tasty enough to...

Retail

UK’s streetwear label Hype enters India

Known for their punchy prints and iconic logotype, British streetwear brand Hype has chosen the e-commerce route to enter India. It has partnered with Koovs.com, an Indo-Britain online fashion company, unveiling its menswear collection on the platform. The range offering bold prints, overgenerous patterns and designs in clothing and accessories...