Apparel
Arvind signs up Ignite Mudra
Ignite Mudra has won Arvind’s account for the fabric business. The account will be handled out of Ignite Mudra’s Ahmedabad office and the company’s annual ad spend will be around Rs 15 to Rs 20 crores. Arvind’s fabric basket includes brands such as Tresca, Hatric and Arvind Denim Labs (ADL). In addition to handling the creative and strategy...
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