It is hard to believe that a country with a population of almost 1.4 billion people could be ignored but when it comes to sizing, this is exactly what is happening. For decades, international fashion brands and retailers have been trying to tap the Indian market, some more successfully than others. A common mistake is to simply dump the clothes...
13 Sep 2021
The world’s biggest fashion companies are yet to agree to renew a long term Bangladesh safety accord eight years after the Rana Plaza disaster. Yet for all the good the accord can accomplish, companies including Zara and H&M are holding out because of direct liabilities. Only five of the original signatories so far have signed, with the deadline...
14 Jul 2021
Each month Sass Brown, an expert in ethical fashion, sustainability and craftsmanship, shares a fashion brand that approaches business differently and innovatively or operates outside of the main fashion systems and capitals. Sass is the former Dean of Art and Design at the Fashion Institute of Technology and the founding Dean at Dubai Institute...
26 Jan 2021
Swati Kalsi, based in India, is known as much for her fashion designs as her museum art installations. Due to the high level of craftsmanship and artistry, Sass Brown points out that much of what Swati does doesn’t come cheap, adding “she’s known first and foremost for these exquisite, museum quality collectors items. They are indeed intended to...
Even though it has been barely two months since non-essential shops and malls opened again in India, some brands and retailers bank on the world’s fifth largest economy to boost sales. Case in point is Spanish fashion brand Mango: The brand is planning to accelerate its expansion in India with franchise partner Myntra and wants to open ten new...
29 Sep 2020
As of 5th August, malls across India are allowed to open again as part of the country’s “unlockdown” efforts. While mall and shopping centre doors have opened and the first weekend saw a good turnout across the board and despite heavy rain warnings in some parts of the country, mall operators and retailers need to make sure to stick to mandatory...
11 Aug 2020
Different day, same story: A fire breaks out in a garment factory, exits are shut and workers die because they cannot get out. This time, Nandan Denim was affected, in Ahmedabad, the largest city in the western Indian state of Gujarat. The fire broke out last Saturday evening, killing seven workers as the sole exit was reachable only via a...
17 Feb 2020
German footwear brand Birkenstock is increasing its reach as part of its international expansion strategy and has started selling its famous sandals in India. To this effect, the brand opened its first mono-brand store at Terminal 3 of Indira Gandhi International Airports in Delhi on 27th January 2020 and started its official online shop at...
3 Feb 2020
Nueva York - The Indian fashion industry has gone through tremendous change in 2019. FashionUnited looks into where it has landed by the end of the year. Meet the new India’s fashion: Homegrown, craft-oriented, greener, digital-first. The Indian fashion industry is one of the largest in the world as it provides clothing for more than 1.2 billion...
31 Dec 2019
A deadly fire at an Anaj Mandi area factory in north Delhi killed 43 people in the early morning hours on Sunday; 16 to 20 people were injured. The story sounds only too familiar: The building in a residential area of Delhi was illegally operated as a factory that made various products, including garments. About 70 factory workers - mainly...
10 Dec 2019
Not many international brands and retailers could afford to ignore India, the world’s most populous country with 1.37 billion people, second only to China, and catching up fast. Given that 41 percent of that enormous population is using the internet, that is a whopping 562 million people or potential customers. The e-commerce market is vast yet...
9 Dec 2019
Amazon has announced that its biggest global campus has opened in India in Hyderabad. This will help better position Amazon to compete with its top rival Walmart. Jeff Bezos has committed 5.5 billion dollars to growth in India. The new Hyderabad campus is the first building Amazon has owned outside of the United States, with office space...
21 Aug 2019
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