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Targeted turnaround: Saucony's EMEA VP on leveraging heritage for modern growth

Europe is currently experiencing a significant and enduring surge in running, fueled by factors like the post-pandemic focus on health, the emergence of Gen Z, and the increasing popularity of social run clubs. This robust trend offers an opportunity for brands with a heritage rooted in running. However, to harness this resurgence in a...

Fashion |Interview

Leny secures first retail partnership with Selfridges

British womenswear brand Leny, founded in 2025 by Central Saint Martins graduate Isabella Hoelk, has secured its first retail partnership, launching in-store at Selfridges in London and online. Launched with a clear vision of creating versatile wardrobe staples for the modern urban woman, Leny has become known for its minimalist and feminine...

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Business|CEO Interview

Arena's 'Planet Water' ambition: conquering lifestyle through performance

With a turnover of 193 million euros in 2025 and solid growth of 8 percent, Italian swimwear brand Arena is no longer content with just dominating competition pools. Under the leadership of its CEO Peter Graschi, the heritage brand is making a strategic pivot towards 'wellbeing' and a swimwear extension. This is an analysis of a roadmap that...

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People|Interview

Behind the scenes of fashion conservation: A conversation with Cesar Rodriguez Salinas

After training as a general conservator, Bilbao-native Cesar Rodriguez Salinas specialised in textiles and fashion costumes. He applied his knowledge and keen eye to various European collections and museums, including the Cristóbal Balenciaga Museum, before settling at the Kunstmuseum Den Haag in 2018. Major exhibitions such as “Art Deco: Paul...

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People|The voices of retail

Laurent Capizzi of Kiabi: “Our support makes the difference over time”

If one profession in fashion reigns supreme in emotional intelligence, it is this one. Far from the clichés, sales advisors embody the most vibrant and perhaps the most human face of this vast industry. To create a multifaceted portrait of this field-based role, FashionUnited chose to speak with those who view sales as an opportunity for...

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People|Interview

Jean-Loup Rebours of Faxion PR: “There is a real need to re-evaluate Chinese fashion in France"

China is a country of consumers, not creators. This is the prejudice that Jean-Loup Rebours, director of the press and influencer communications agency Faxion PR, has chosen to deconstruct by launching a new wave of Chinese designers in Paris. Why have you specialised in Chinese brands? We have a huge advantage in France: Paris remains the...

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Fashion |Interview

Inside Fashion in Helsinki 2026: From shaping Nordic identity to platforming new voices

This month, Helsinki is preparing for a new edition of its annual Fashion in Helsinki event. With an official schedule running May 26 to 30, the occasion is overflowing with independent, young, and in some cases well-established talent from the region, underlining the city’s status as a growing fashion capital. While many of these locations...

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People|Voices of retail

Ruven Taieb of Rendel: “A good advisor doesn't sell, they create an experience and a lasting relationship”

If there is one profession in fashion where emotional intelligence reigns supreme, this is it. Far from clichés, sales advisors embody the most vibrant and perhaps the most human face of this vast industry. To paint a multifaceted portrait of this hands-on profession, FashionUnited chose to speak with those who approach sales as a place for...

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Fashion |Interview

Mytheresa's chief buyer: "Demand for individuality is rising"

Fashion Weeks in the major fashion capitals concluded a few weeks ago, giving the industry time to process a surprisingly quiet season. In conversation with FashionUnited, Tiffany Hsu, chief buying officer at Mytheresa, reflects on the autumn/winter 2026 season. She explains which trends, collections and runway moments are particularly relevant...

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People|CEO profile

“The day profit comes first, we die”: Inside Andreas Christian von der Heide’s unlikely playbook

In the bustling hub of the Les Deux headquarters—what Andreas Christian von der Heide calls his 'playground'—two worlds quietly meet. On his desk lies a green Moleskine, filled with fragments of ideas. But beneath this creative instinct of a man who built a brand now spanning 150 employees across multiple markets from a single white t-shirt,...

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Business|Interview

Has luxury underestimated its customers' intelligence? An uncompromising analysis by Alessandro Maria Ferreri

After a period of post-pandemic euphoria driven by a thirst for 'revenge' spending, the luxury industry is now facing a reality check. Caught between price inflation disconnected from product value and a structural creativity crisis, high-fashion houses are at a crossroads. Alessandro Maria Ferreri, founder of The Style Gate and an engineer by...

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People|Voices of retail

Mathilde Robard of Centre Commercial: “This job requires great emotional intelligence”

If one job in fashion reigns supreme with emotional intelligence, this is it. Far from the clichés, sales advisors embody the most vibrant and perhaps the most human face of this vast industry. To create a multifaceted portrait of this hands-on profession, FashionUnited spoke with those who view sales as an opportunity for fulfilment and...