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Has luxury underestimated its customers' intelligence? An uncompromising analysis by Alessandro Maria Ferreri

After a period of post-pandemic euphoria driven by a thirst for 'revenge' spending, the luxury industry is now facing a reality check. Caught between price inflation disconnected from product value and a structural creativity crisis, high-fashion houses are at a crossroads. Alessandro Maria Ferreri, founder of The Style Gate and an engineer by...

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People|Voices of retail

Mathilde Robard of Centre Commercial: “This job requires great emotional intelligence”

If one job in fashion reigns supreme with emotional intelligence, this is it. Far from the clichés, sales advisors embody the most vibrant and perhaps the most human face of this vast industry. To create a multifaceted portrait of this hands-on profession, FashionUnited spoke with those who view sales as an opportunity for fulfilment and...

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Fairs|Interview

Inside the Great British Wool Revival: How the UK’s ‘farm-to-fashion’ summit aims to rebuild a broken fibre economy

British wool, despite a history spanning over 2,000 years, has been facing a perception problem. The raw material, once considered a definitive factor in shaping the UK’s economy, with roots in rural tradition, has in the modern day been regularly dismissed as a low-value, ‘throwaway’ product. Further structural complexities spanning...

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Retail|Interview

Spotlight on Black independent retailers: The Narativ x Brooklyn Kettle

There’s space in the fashion world for everyone, including independent boutiques. But what does it take to launch your own shop? And what is the experience of being a Black entrepreneur in an industry that hasn’t always been supportive of Black creatives? There is so much to learn from Black independent retailers, not just about retail, but...

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People|Interview

Karlijn Hendriks, head of HR at Hunkemöller: “A little friction can be a good thing”

How important are people to Hunkemöller? “A designer will say ‘no product, no sales’; a property specialist ‘no stores, no shop window’; and marketing ‘no customers, no turnover’. Without the right people in the office and in the stores, however, absolutely nothing happens,” says Karlijn Hendriks, CHRO of Hunkemöller. “I firmly believe that...

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Business|Interview

Yoox CEO on how the platform is shifting luxury from aspiration to participation

Yoox chose Milan Design Week to present an immersive installation created in collaboration with Viennese digital artist Keta Bart. The project combines experiential design, digital art and artificial intelligence. It reinterprets one of fashion's most intimate rituals, entering and staying in the fitting room, transforming it into an opportunity...

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Retail|Interview

Retail reset: Why Gen Z is forcing a rethink of stores, space and strategy

The US retail landscape is undergoing a structural reset. From the bankruptcy of Saks Global to real estate downsizing and the reinvention of New York’s Fifth Avenue, the sector is shifting away from scale in favour of precision. At the same time, the evolution of mixed-use developments and experiential retail hubs is redefining how physical...

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People|The voices of retail

Léa Siboni of The Row: “Retail was my best career decision”

If there is one profession in fashion where emotional intelligence reigns supreme, this is it. Far from clichés, sales advisors embody the most vibrant and perhaps the most human face of this vast industry. To paint a multifaceted portrait of this hands-on profession, FashionUnited has chosen to speak with those who view sales as a place for...

Featured

Fashion |Interview

26 Nations, 26 Stories: How Adidas navigates global culture through football kit design

In less than two months, one of the world's biggest sporting events, the men's Football World Cup, is set to take place. The tournament, this time held across Canada, Mexico and the US, is not only the sporting event of the summer. It is also the grand finale of a historic collaboration: Adidas as the outfitter of the German national football...

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Fashion |Interview

Denim expert Piero Turk: ‘Nobody needs so many types of denim fabric’

Each season at the Amsterdam denim trade show Kingpins, thousands of new denim qualities are available to study, arranged in endless rows of jeans and swatches. Manufacturers effortlessly present 50 new developments. “It is actually nonsense,” Italian Piero Turk tells FashionUnited over the phone. He is speaking from his home and workplace in...

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Fairs|Interview

Leicester Made gears up for expanded edition amid efforts to rewrite the city's manufacturing reputation

Leicester Made is gearing up for a new edition this year under an expanded banner: Leicester Made & Regions. The shift is reflective of a broader movement underway across the UK, as manufacturing hubs in Manchester, Scotland and London seek to align under a shared push for domestic production. What was once a city-specific showcase is now...

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Business|Interview

Aisle to algorithm: David's Bridal CEO talks transformation strategy

For Kelly Cook, it has been a busy first year as CEO of David’s Bridal. Since taking up the helm position, Cook has enacted a number of initiatives under the transformation strategy, ‘Aisle to Algorithm’, intended to reposition the company as a digital-first global resource for independent boutiques and enterprise accounts targeting the...