Jean Patou fashion house rebrands to Patou
After being taken over by luxury giant LVMH back in 2018, Jean Patou has now revealed its new name, Patou, as part of a new brand identity. LVMH acquired Jean Patou in order to “relaunch women’s ready-to-wear at the iconic French couture house,” the company said on its website. Patou’s new artistic director, Guillaume Henry, will present his...
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