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Jerry Lorenzo continues partnership with Adidas in upcoming Fear of God Athletics collaboration

Adidas has confirmed that its highly anticipated upcoming collaboration with Fear of God will launch in the second half of 2023. CEO Bjørn Gulden, who used to helm rival Puma before joining Adidas at the beginning of the year, confirmed the late 2023 date in a press call Friday, the Business of Fashion reports. Fear of God, a Los Angeles-based...