John Frieda Hair Care news and archive

John Frieda Hair Care unveils stylist and creator collective

John Frieda Hair Care, part of consumer goods company Kao, has unveiled the first line-up of haircare experts that will serve under its new ‘House of Frieda’ platform to help educate consumers on the benefits of its products. The ‘House of Frieda’ collective has been designed to help make it easier for consumers to understand how to use the...