Retail
Julahaa Sarees signs on Parineeti Chopra to boost sales
Bollywood actress Parineeti Chopra is the new brand ambassador for traditional sari brand Julahaa Sarees. The brand is hoping that the actress’ popularity will help boost sales of traditional saris. Founded in 2014, Julahaa Sarees offers saris in ornate materials such as art silk, georgette, linen, chanderi, organza, and matka silk. It is known...
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