Kearney news and archive

Study: 'Doing nothing on Black Friday is better than having the wrong strategy'

While some brands, such as bag manufacturer Freitag, are stopping Black Friday sales altogether and others are luring in customers with big discounts, a large proportion of retailers are somewhere between these two extremes. The majority of consumers (85 percent) plan to take part in Black Friday and expect discounts of at least 30 to 50...

Business

Global investors show surprising optimism amid economic headwinds

The latest Foreign Direct Investment (FDI) Confidence Index by Kearney reveals a striking rise in investor optimism, despite ongoing global economic challenges and geopolitical tensions. The United States maintains its top ranking for the 12th consecutive year, buoyed by robust economic growth and rebounding consumer sentiment. Fashion industry...

Fashion

Consumers are still weary of AI, says Kearney report

AI's impact on the fashion industry is undeniable and has become an integral part of the shopping experience. From personalized recommendations based on past behavior to intelligent chatbots and advanced search capabilities, AI is proving its value in reducing friction, enhancing efficiency, and delivering personalised experiences. However, a...

Fashion |Report Featured

The fashion industry is lagging when it comes to circularity

According to a recent survey conducted by Kearney Consumer Institute (KCI) in Italy, France, and the United States, there is a clear deficiency in consumer education regarding sustainability in the purchase and disposal of fashion products. The findings indicate that almost half of the respondents were unsure whether virgin materials were...