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Retail|Interview

‘Bape opens in Paris and takes control of European strategy,’ Adrien Kunz-Aubert, general manager Europe

On the occasion of the opening of the A Bathing Ape boutique, often shortened to BAPE, FashionUnited met with Adrien Kunz-Aubert, general manager Europe, to learn more about the brand's new development strategy in Europe and, in particular, in France. A Bathing Ape boutique located in le Marais: does this signal end of BAPE representation by...

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Fashion |In Pictures

New York goes to Europe: US brands swapping home turf in pursuit of brighter lights

It has long been argued whether New York Fashion Week has been obscured in the shadow of its European peers. Year-after-year, the city sees some of its homegrown talent turn to where they think the grass may be greener, in the hope of possibly securing a larger market share among the continent’s most affluent. It could be that New York’s...

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