Kuyichi news and archive

How Kuyichi made denim sustainable in 25 years: “We were organic, but with a huge footprint”

Denim brand Kuyichi was founded in 2001 by Solidaridad, Triodos Bank, Stichting Stimulans and Oro Blanco, a collective of Peruvian cotton farmers that no longer exists. They had a clear goal: to make organic and fair-trade cotton the norm. The brand grew to become a pioneer in sustainable denim but ran into trouble in 2015 due to high overhead...

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Impact over label: Kuyichi explains why it is not (yet) a B Corp

An increasing number of brands are receiving B Corp certification. Due to B Corp updates, certified companies must re-certify within a certain number of years and demonstrate improvements. However, Dutch sustainable fashion brand Kuyichi is not a B Corp. The company is not currently pursuing this and is transparent about its reasons. Summary: B...

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Where are they now? A look back on the innovation journey of 4 brands

It is well understood that extending the life of a garment is considered one of the most effective ways to reduce the overall impact of the clothing industry. Why? Firstly, optimising the use of clothing can contribute to a decrease in production and consumption of new garments and secondly, it can reduce the growing volumes of textile waste...