Liverpool news and archive

Sport Direct unveils “elevated” flagship in Liverpool

Sports Direct, Europe’s biggest retailer of sports and fitness footwear, clothing and equipment, which is part of the Frasers Group, has unveiled a new elevated store format in Liverpool, offering consumers a retail space to both shop and workout. The new store opening on Liverpool’s Church Street marks the next phase in the brand’s vision to...

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Business

Liverpool FC switches from Nike to Adidas

German sporting goods manufacturer Adidas will be the new jersey partner of the British football club Liverpool FC. On Monday, the Herzogenaurach-based company and the current leader of the English Premier League announced a multi-year agreement. Adidas will replace the US company Nike as the outfitter of the club for the coming 2025/26 season....

Fashion

Liverpool announced limited denim capsule LVPL

Denim and sportswear line Liverpool just announced a new limited collection. The brand has decided to launch a denim capsule collection as part of its Spring 2018 line. The new collection is entitled "LVPL" and combines both performance and fit with a Japanese-inspired twist. The denim includes floral embroidery as well as cropped wide leg cuts...