Loyalty news and archive

Harvey Nichols to upgrade loyalty programme as part of transformation efforts

British department store Harvey Nichols has said it will be upgrading its loyalty programme as part of wider transformation efforts. In a statement to FashionUnited, the company said it was enacting the shift to “align with our new creative direction and the way our customers engage with us”. Among the changes, the programme will undertake a...

Retail|Interview

Why loyalty, not discounts, is shaping retail’s next growth phase

As the festive rush fades and discount fatigue sets in, many retailers are entering the new year questioning whether traditional promotional playbooks are still fit for purpose. While deep discounts continue to generate short term spikes in traffic, they are increasingly failing to deliver what brands need most: repeat engagement, loyalty and...

Retail

Paul Smith launches loyalty programme as digital business grows

British luxury label Paul Smith has launched a new loyalty programme for its digital business as it continues to experience ongoing growth for the division. Dubbed ‘Collectors Club’, the service allows shoppers to collect stamps – inspired by the brand’s Japanese Eki stamp collection – in an album that can be used to receive exclusive perks and...

Retail

Asos launches loyalty programme for UK customers

E-commerce retailer Asos has launched a new loyalty programme for UK customers offering benefits and experiences to those who sign up. Dubbed ‘Asos.World’, the programme’s official launch follows what the company said was a “successful trial” that began in March. Customers can sign up to four tiers: Stylist, which is free to join; Curator, for...

Member

Business

Talon.One raises 135 million US dollars in funding

German enterprise loyalty and promotion software provider Talon.One, which counts H&M, Adidas, Sephora, and Nordstrom as customers, has raised 135 million US dollars in growth funding. The funding comes from new investors Silversmith Capital Partners and Meritech Capital, with the participation of existing investor CRV. Talon.One offers...