Luxury news and archive

Why high street fashion must stop competing on convenience and start creating meaning

Luxury fashion brands have long understood that shopping is more than a transaction. They excel at blending global prestige with local nuance, creating bespoke environments that reflect local values and aesthetics. These stores feel rooted in place, with a distinctiveness of place that makes them desirable. Written by Luke Bell, senior...

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Fashion

Louis Vuitton marks 130 years of its Monogram with heritage-led collections

As luxury brands continue to invest in recognisable visual codes, few symbols illustrate the power of branding as clearly as the Louis Vuitton Monogram. Created in 1896 by Georges Vuitton in tribute to his father, Louis Vuitton, the canvas marks its 130th anniversary in 2026. To coincide with the milestone, the French luxury house is launching a...

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Fashion |Opinion

2025: The year luxury lost its sheen?

If 2025 will be remembered for anything in fashion, it may be as the year luxury brands discovered that belief in the idea of luxury itself is not infinite. After more than a decade of uninterrupted growth, price inflation and relentless “newness,” the social contract between luxury houses and their customers began to fray. Factory and marketing...

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Business|Interview

AI in fashion: How Playar uses XR and AI for immersive experiences and storyliving

Artificial intelligence (AI) is rapidly changing the fashion industry. While some companies are waiting, others are taking bold steps forward. For the ‘AI in Fashion’ series, FashionUnited speaks with Justin-Caine Cavanas, XR and AI lead at Playar, a company specialising in immersive experiences. 1. Who are you and what do you do? I am...

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Business

Luxury: 86 percent of Indian consumers plan to increase spending over next 12 months

Nearly two thirds of Indian and Chinese consumers have spent over 20,000 euros on luxury goods in the past 24 months. Additionally, 86 percent of Indian consumers plan to further increase their spending over the next 12 months, the most significant figure among all markets analysed. The data confirms that luxury growth continues, yet drivers and...

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Fashion |Opinion

Fashion prediction 2026: Between caution and course correction

If 2025 was the year fashion learned to live with uncertainty, 2026 is shaping up to be the year it decides what to do with it. Many of the pressures that defined the past 18 months will not magically disappear on January 1st. Tariff uncertainty remains a structural concern, particularly as trade tensions between major economic blocs continue to...

Retail

Second-hand: The Row follows close behind Hermès and Goyard with 97 percent retention rate

Certain brands stand out as unshakeable pillars in the second-hand fashion market. Hermès immediately comes to mind, with handbags perceived as investments as profitable as prime property. However, this rapidly developing segment also holds surprises. The recent Clair Report, published by resale site Rebag, revealed the impressive performance of...

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Fashion |Interview

Engineering next-gen luxury: Behind the launch of Rae Temily’s namesake brand

Having dedicated much of her career to developing other people’s brands, Raechel Temily – Rae to everyone that knows her – eventually embarked on a journey to establish her own luxury label. Launched April 2025, the brand, fittingly dubbed Temily, emerged almost as a response to a market that seemed to have lost touch with the emotional core of...

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Business

Cocoon elevates rental offering with MyWardrobe HQ and More Luxury Club

London-based rental platform Cocoon is elevating its offering, merging that of MyWardrobe HQ and More Luxury Club into its operations. By combining the businesses, Cocoon is building on efforts to position itself as a “definitive category leader” in circular luxury. As part of the process, MyWardrobe HQ’s chief executive officer, Coco Baraer...

Retail

LVMH redefines craftsmanship to include retail sales associates

French luxury group LVMH has made a notable strategic shift in its definition of craftsmanship during the ‘Virtuoses 2025’ ceremony. At the event, held on Wednesday, November 19 2025, the concept of craftsmanship was broadened. While the focus was previously on production and couture ateliers, the luxury group now also positions sales roles and...

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Business

Italy probes Tod's executives over labour exploitation

Italian prosecutors are investigating three executives from luxury fashion label Tod's, as well as the company itself, for alleged labour exploitation, according to a court document seen Thursday by AFP. Milan Prosecutor Paolo Storari had previously requested a six-month ban on the company's advertising, with Judge Domenico Santoro fixing a...

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Business

Fashion shifts away from hype as consumers demand authenticity

Fashion’s long reliance on spectacle-driven marketing is beginning to feel outdated. Industry observers note a gradual but unmistakable shift in how luxury brands present themselves, driven by changing consumer expectations and a cooling global market. Leadership changes—such as Balmain’s recent decision to part ways with Olivier Rousteing after...