PwC research: Secondhand is a conscious choice, clothing leads luxury purchases
Secondhand fashion is no longer a niche but a conscious choice, increasingly integrated into the purchasing behaviour of younger generations. 40 percent of Gen Z and 28 percent of Millennials have already purchased second-hand products on Vinted, while 41 percent and 27 percent, respectively, have also sold them. In contrast, 53 percent of Baby...
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