Luxury news and archive

European luxury fashion brands renew their focus on the American market

New York - From Gucci in the middle of Times Square to Chanel on a New York subway platform, Europe's most prestigious fashion houses are staging an increasing number of spectacular shows in the United States. The US is a market that is both a priority and a trendsetter. Dior, which presented a collection with retro accents and American flag...

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Business

Birkenstock: why Wall Street no longer believes in the luxury dream despite strong growth

For several years, Birkenstock seemed to have achieved what few footwear brands had before. It transformed a German orthopaedic sandal into a global object of desire, worn by tourists, fashion houses, celebrities and premium consumers alike. The narrative presented to investors during its 2023 Initial Public Offering (IPO) is now beginning to...

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Business|Interview

Has luxury underestimated its customers' intelligence? An uncompromising analysis by Alessandro Maria Ferreri

After a period of post-pandemic euphoria driven by a thirst for 'revenge' spending, the luxury industry is now facing a reality check. Caught between price inflation disconnected from product value and a structural creativity crisis, high-fashion houses are at a crossroads. Alessandro Maria Ferreri, founder of The Style Gate and an engineer by...

Culture

Boots Riley's 'I Love Boosters': A critical look at luxury fashion and shoplifting

The film set to steal the spotlight from the ever-popular The Devil Wears Prada 2 will debut in the US on May 22. The 105-minute film, titled I Love Boosters (professional shoplifters), stars Oscar-nominated Demi Moore. The actress plays a prominent fashion figure targeted by the Velvet Gang, a band of shoplifters who steal from luxury stores...

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Fashion

Lyst Index: Chanel to Zara, the new desirability ranking

The Lyst platform has just published its quarterly index for the first quarter of 2026. As the company celebrates nearly a decade of trend analysis, this edition introduces a new methodology built around three fundamental pillars: “Desire, Demand, and Discovery”. This analytical overhaul highlights a new reality for buyers and industry...

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Business

Chronic deficits and recapitalisations: The challenge of Richemont's 'Soft Luxury' division

Swiss leader Richemont, driven by the strength of its jewellery houses, is seeing the weaknesses of its fashion and accessories division intensify. Amid repeated capital injections and slowing growth, the group faces a structural profitability challenge. While the strength of Richemont's jewellery and watchmaking divisions is well-established,...

Retail|In pictures

Louis Vuitton opens temporary hotel in London

To celebrate the 130th anniversary of its iconic Monogram pattern, Louis Vuitton is transforming a historic townhouse in London's Mayfair district into an immersive concept experience. The temporary project is located in the heart of London. Louis Vuitton announced on Friday that it dedicates individual, thematically designed rooms to each of...

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Business

Will 2026 mark a return to growth for the struggling luxury market?

Paris, France - After a marked slowdown over the past two to three years, driven by price hikes, a lack of creativity and a downturn in China, the luxury sector hopes to navigate the clouds of geopolitical instability in 2026 to return to growth. Global leader LVMH will be under particular scrutiny, as the group kicks off the reporting season...

Retail

War in the Middle East: Dubai, a luxury capital on borrowed time

Dubai – Louis Vuitton, Dior, Louboutin... In Dubai's Mall of the Emirates, one luxury boutique follows another. A month into the regional war, their teams of unoccupied salespeople watch for customers or scroll through their phones out of boredom. Having just left Chanel, a rare customer who wishes to remain anonymous is adamant that people “...

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Business

Italian luxury brands stage citywide retail takeover in Manhattan

From April 9 to 11, Manhattan’s luxury corridors will double as a distributed exhibition space. Under the banner “Icons of Italy,” 43 flagship boutiques representing 56 Italian brands spanning fashion, design, jewellery, automotive, yachting, food and wine will host installations and cultural activations aimed at reframing retail as a vehicle...

Retail

Form Academy: a luxury vintage e-commerce platform's educational initiative

Form, a platform specialising in luxury vintage, is launching an unusual initiative for an e-commerce site: the creation of a research-based educational lecture series called Form Academy. Announced in mid-March, the project aims to satisfy the public's appetite for knowledge. This audience is now as interested in acquiring fashion knowledge as...

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Business|REPORT

5 key trends shaping luxury fashion sector in 2026

After a year shaped by uncertainty, creative setbacks, pricing shifts, and operational disruption, signs indicate that the global luxury market is heading into a year of stabilization, albeit at a moderate pace. With executive leaders across the board remaining cautiously optimistic, reports from consulting firms, including Deloitte, BNP...