Mammut news and archive

Felix Muennich to join Mammut as CCO

Outdoor clothing company Mammut Sports Group has announced the appointment of Felix Muennich as its new chief commercial officer, effective November 1. Muennich joins the group from Nike, where he served in several positions over the course of 12 years, including vice president, general manager direct inline stores EMEA. He has also been with...

People

Mammut names Hugo Boss COO Heiko Schaefer as new CEO

Swiss outdoor brand Mammut has tapped Hugo Boss chief operating officer Heiko Schaefer as its new CEO, effective September 1. The Seon-headquartered company said Schäfer will focus on “strengthening the iconic Mammut mountain brand and accelerating its growth on a global level”. Schaefer has been COO of upmarket German label Hugo Boss from March...

People

Mammut CEO steps down, takes on advisory role

Swiss outdoor brand Mammut has announced that its CEO Oliver Pabst has stepped down from the helm of the company. The Seon-headquartered brand said the decision was mutual between Pabst and its board, and follows the successful completion of the change of ownership of Mammut from Conzzeta to Telemos Capital. Greg Nieuwenhuys, chairman of the...

BusinessFeatured

How an NFC chip connects brand, product, retail and consumer

Swiss mountaineering specialist Mammut is the industry’s first to offer companies products with NFC technology, which promise consumers new services via an app. Mammut Connect works with an integrated NFC chip Already at the OutDoor trade fair last summer, there was talk about it, with the chip being integrated in some prototypes already, but...

Fashion Featured

Urban Outdoor: Mammut brings nature and fashion together

Even classic outdoor brands want to profit from the current outdoor boom in fashion and lifestyle. Brands like Mammut take a chance in Berlin as outdoor continues to trend. A brand debuted at July's Berlin Fashion Week that one would have never expected there a few months ago: Mammut. The Swiss outdoor brand presented its new line, Mammut Delta...