MIA news and archive

H&M unveils campaign for World Recycle Week 2016

London - Swedish fast-fashion retailer H&M has unveiled its campaign video for the launch of its World Recycle Week. Featuring London-based artist M.I.A, the video is part of H&M’s larger campaign aiming to inspire customers to recycle their old or unwanted clothes. The fast-fashion retailer tapped M.I.A to write the song ‘Rewear’ exclusively...

Apparel

Tanishq to launch sub-brand for youth

Tata Group’s jewellery brand Tanishq, which recently launched a sub-brand ‘Mia’ for working women, is now looking at launching another sub-brand targeting the youth by next year. With over five million working women in the country, ‘Mia’ was launched to tap the potential of this growing segment. The collection is created for the women, who are...