Milan Design Week news and archive

New rules of influence: key takeaways for fashion from Milan Design Week 2026

Milan Design Week concluded at the end of April, giving experts time to analyse the impact of this pivotal edition. According to a recent report by PR agency Karla Otto, the experiential strategies of fashion houses have clearly shifted. The focus is no longer on installations designed solely for fleeting buzz, but on valuing the creative...

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Business|Interview

Yoox CEO on how the platform is shifting luxury from aspiration to participation

Yoox chose Milan Design Week to present an immersive installation created in collaboration with Viennese digital artist Keta Bart. The project combines experiential design, digital art and artificial intelligence. It reinterprets one of fashion's most intimate rituals, entering and staying in the fitting room, transforming it into an opportunity...

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Fashion

Fashion takes over Design Week as brands blur the line between runway and room

The crossover between fashion and the home is nothing new. From Hermès blankets to Missoni towels and Versace ceramics, luxury brands have long extended their identities beyond clothing. But at this year's Milan Design Week, running alongside the 64th edition of Salone del Mobile, that crossover has reached a new level of ambition, and...

Fashion

Milan Design Week: Under Armour unveils regenerative sportswear with Unless

Sportswear giant Under Armour has taken to Milan Design Week with an immersive experience in which it has unveiled a “regenerative” sportswear collection made alongside “all-plant” fashion brand, Unless. From April 8 to 10, the two labels are hosting their joint immersive experience as part of the design week’s Fuorisalone schedule. Here, they...

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Business|In Pictures

Milan Design Week: Five ‘icons of Italian design’ get Gucci Ancora update

Adapted iterations of five iconic Italian design pieces have been unveiled at Gucci’s flagship store on via Monte Napoleone, Milan, where this year’s design week is currently underway. From April 15, an exhibition at the location, conceived by Spanish architect Guillermo Santomà, will house the objects that “represent the golden age of Italian...

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Business

From JW Anderson to Thom Browne: What to look out for at Milan Design Week

In what has been established to be an event that merges fashion and design, Milan Design Week returns to the Italian fashion capital alongside the Salone del Mobile, running from April 15 to 21, during which time a curation of home collections by fashion brands will be showcased. Over the course of the week, 33 brands with 44 appointments will...

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Business

Salone del Mobile: This is what brands are presenting at the famous design week

Currently, the international design world is turning all its attention to Milan. At the 61st Salone del Mobile, the world's largest and most renowned furniture fair which comes as part of Milan Design Week, not only the latest designs for furniture, lighting, home textiles and ceramics are presented. More and more fashion houses are taking...