Mineral news and archive

Garment makers attracting PE funding

Popular apparel brands such as women’s brand ‘W’, Mineral Fashions and Chemistry are eyeing fresh round of funding from PE investors. While kids’ wear brand Gini & Jony is looking to raise second round of funding. Small and mid-sized apparel brands have been struggling to carry out their planned expansion and other plans due to lack of funding...

Apparel

Priyadarshini Rao launches another Mineral store

Designer Priyadarshini Rao along with Jaydeep Shetty, Founder & CEO, Mineral Fashion, recently opened another Mineral store in Mumbai for the modern fashion conscious women. The new store is spread over an area of 700 sq. ft. and flaunts the vintage style signature of the previous Bandra store, with its front portion having a look of an old...

Fashion

Mineral’s ambitious plans to dress up women

Designer Priyadarshini Rao’s women’s wear brand maybe just 16-week-old, but it has a sound retail strategy in place for speedy expansion. In fact, the brand aims to achieve a turnover of Rs 7-8 crore by the year end. “We started out slow, finding our feet in a fairly crowded marketplace. We did not follow trends or do any research and got down...

Apparel

Mineral comes to Infiniti

Designer Priyadarshini Rao’s label Mineral has opened doors at Infiniti mall, Mumbai. This is its first exclusive store in Mumbai. The brand retails fashion in an environment which fuses the collection with art and good taste. Mineral has tried to weave its philosophy and its designer Priyadarshini Rao’s sensibilities into the architecture....

Apparel

Mineral bridges the gap

Launched recently in Mumbai, Mineral is ready to bridge the gap between designer clothing and high street fashion wear. The designer behind this wonderful bridge the gap concept is Priyadarshini Rao. She has often been written about as India’s foremost prêt-a-porter designer, whose clothes aren’t just ‘wearable’, but ‘affordable’ as well....