Mohey news and archive

Manyavar, Mohey target younger consumers

Vedant Fashions is targeting the younger audience for its ethnic wear brands: Manyavar and Mohey. Manyavar’s current ‘Parivar Ravivar’ campaign also works to this end. The brands are also standardising the fabrics used across all products. They are designing new chemical formulations for fabrics to increase uniformity and the overall feel of...

Retail

Mohey on expansion mode, opens first store in Bhubaneshwar

Mohey, from the house of Manyavar is a fast growing Indian women’s ethnic wear brand. The brand is looking to expand and has opened its first store in Bhubaneshwar. Spread over 11,000 sq. ft. the store features a wide array of celebration wear for women. Mohey is an extension of the patronage of Manyavar, a market leader in men’s ethnic wear in...