Mustard news and archive

Mustard plans to expand retail outreach with 100 new stores

Mustard Fashion plans to open 100 new stores over the next three years. As of now the women’s apparel brand operates 33 exclusive brand stores in 15 cities across India. New Delhi alone has eight stores. Mustard, founded in 2004, offers affordable apparel in all categories such as casual wear, party wear, office wear, ethnics, and outerwear....

Retail

Womenswear brand Mustard Fashion adds more stores

Mustard Fashion has opened three stores in North India. With new launches, the brand now has 30 stores in 14 cities across India. By the end of 2020, the plan is to open 20 new stores taking the tally to 50 stores nationwide. The brand’s stores are clean, fuss-free, effortless to browse, equipped with the most coveted modern ethnic fashion and...

Featured

Fashion

Plus-size clothing brands see new business proposition

Globally, plus-size clothing is not a recent phenomenon and now the concept is gaining momentum in India with many apparel labels and retailers realising the potential of this segment. Earlier, healthy people in the country found it difficult to find clothing suited to their body-types, now with brands and retailers like Alto Moda, Biba, Pluss,...

Fashion

The plus-size story gets bigger and better

Internationally, plus size clothing is not a recent phenomenon but the concept is now gaining momentum in India. Many apparel labels and retailers are realizing the potential of this growing segment and cashing in on it. Earlier, healthy people in the country found it difficult to find clothes suiting their body-types but now retailers and...

Fashion

Mustard’s goal: To dress up every Indian woman

Mustard the popular premium women’s brand is planning to make its retail presence felt pan India by adding more EBOs. They want to scale up the number of EBOs from 8 at present to 20 in the next two years. The brand which has carved a niche for itself with its range of clothes also plans to introduce ‘Indo by Mustard’, a fusion wear for mix and...