Neva news and archive

Neva introduces its summer range

Neva has unveiled its range of summer collection with prices starting from Rs 399 onwards. While the T-shirt range is especially made of pique knit fabrics with sweat-free technology, its value packs offer different types of T- shirts in one pack. The pack has T-shirts in vibrant summer shades. The new track pants collection is made up of...

Fashion

Neva plans new labels and exclusive outlets

Enjoying 25 percent share of the Rs 250 crores branded thermal wear market, Neva has become synonymous with the category. With a turnover of Rs 125 crores, the company is aiming for growth of minimum 20-25 percent year-on -year. To achieve this, it plans to launch two new lines apart from opening EBOs. Exploring new product categories Vishal...

Fashion

Neva unveils ‘Live Free’ for the youth

Leading thermal wear brand Neva has unveiled a new brand ‘Live Free’. It’s aimed at young India. Since today’s youth vie for international quality clothing, the Live Free range offers products like ‘Talking Budtees’ with inspirational quotes in digital prints, flock prints and sweat free fabric. The designer polo shirts have auto/feeder stripper...

Fashion

Neva aiming for a larger pie of summer wear

With shrinking winters, low consumer sentiment, extended discount seasons hitting the thermals category, Neva Garments, a 25 per cent market holder in thermals, is planning to add new lines for men, women and kids for winter as well as summer seasons. Elaborating on the reasons, Vishal Jain, Executive Director & CEO says, “People announce sales...

Fashion

Neva to launch ‘Live Free’ brand in January

Neva Garments, which was recently honored with the ‘Best Medium Enterprise’ at the D&B-Axis Bank Business Gaurav SME Awards 2011 held in Mumbai, is targeting an annual growth of 25 to 30 per cent in the next couple of years. The brand achieved Rs 100 crores revenues this year. Commenting on the success of Neva in India, Vishal Jain, Executive...

Fashion

Neva to venture into EBOs, export to Europe

Neva best known for its brand of thermal innerwear has now come up with a collection of winter activewear for both men and women for the forthcoming autumn/winter. The new collection provides freedom of choice to stray outside the boundaries. Neva winter activewear range offers stylish and comfortable sweatshirts, tracksuits, sports trackpants...

Fashion

Neva to introduce 20 new styles for autumn/winter

Neva, the pioneers of thermals in India have finalized plans for their autumn/winter collection. They will be out with 20 new styles by the marriage season. The products will be available in colors such as purple, burgundy and wine. Recently, the brand had launched new products in the market. Niti Jain, Director- Lingerie Division, Neva...