Newbie news and archive

Best of 2025: The year in interviews

2025 has been a busy period for the industry, with leadership overhauls, retail expansions and international growth reflecting a dynamic market. To get insight into this continuous evolution, FashionUnited spent the year catching up with business leaders, founders and more. Here are some of the best interviews of the year: Priya Downes, Nudea...

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Retail|Interview

Swedish kidswear brand Newbie accelerates UK store rollout, eyes global growth in 2026

Newbie is having a growth spurt. Since emerging as a separate business unit from its parent company Kappahl, the Swedish kidswear brand has embarked on an ambitious growth strategy across Europe and the UK, where it has just opened its 11th store. The UK is a priority market for the brand, which has established a dedicated audience among British...

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Retail

Swedish childrenswear brand Newbie expands in UK, three stores planned

Newbie, a Swedish children’s apparel brand, is cementing its commitment to the UK market with the opening of a store in London’s Canary Wharf. The location is set to open its doors on September 26, and will be followed by a further two physical stores in Brent Cross and Guildford on October 17 and 31, respectively. It will bring the brand’s...

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Business

Kappahl turning Newbie brand into a separate business unit

Swedish fashion company Kappahl Group has announced that its kidswear brand Newbie will be a separate business unit to optimise its full potential. In a statement, Kappahl said that the new business unit would be led by Thomas Kusoffsky, who has been appointed vice president of Newbie, with a new organisational structure for the brand to be...

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Retail

Kidswear brand Newbie to launch on rental service Hyber

KappAhl’s brand Newbie is strengthening its position as a supplier of affordable and responsible kidswear by offering a selection of its range to rent via Hyber. The move is part of KappAhl’s commitment to be more sustainable and circular, explained the brand in a statement, while also making their clothing available to more people, while “...

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Business

KappAhl full-year sales up but gross margins take hit

Swedish fashion retailer KappAhl has reported a 3 percent increase in sales to 4.9 billion Swedish Krona (403 million pounds or 449 million euros) for the year to August, while gross margin fell to 59.5 percent from 61.8 percent last year. Full-year operating profit at the company fell to 168 million Swedish Krona (13.8 million pounds or 15.4...