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Sizing up India - project IndiaSize measures people across the country for a better fit

It is hard to believe that a country with a population of almost 1.4 billion people could be ignored but when it comes to sizing, this is exactly what is happening. For decades, international fashion brands and retailers have been trying to tap the Indian market, some more successfully than others. A common mistake is to simply dump the clothes...

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Fashion Featured

Is NIFT, the premier fashion institute losing its sheen?

The appointment of a former cricketer as chairman of the National Institute of Fashion Technology (NIFT) has set the media abuzz. The appointment has not been a well-known cricketer but that of a lesser known industrialist, bureaucrat or anyone else, the outrage would have been muted. However, what everyone is missing is the fact that NIFT as an...

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