Nivea news and archive

Beiersdorf reports strong growth and high profitability

Beiersdorf, which manufactures and retails personal-care products and self-adhesives, including Nivea, Elastoplast and Eucerin, is maintaining its good growth momentum after reporting a “strong rise” in sales and high profitability in the first six months of 2023. The German group saw organic sales rise 12.3 percent to 4.9 billion euros, while...

Business

Beiersdorf acquires majority stake in life-science company S-Biomedic

German group Beiersdorf has announced the acquisition of a majority stake in S-Biomedic, a life-science company and a researcher of skin microbiome. The group, which owns the likes of Nivea and Eucerin, said it had recognised the potential of skin microbiome “early on”, with this move building on its previous investment in S-Biomedic in 2018. It...

People|Beauty

Grita Loebsack named Nivea president

Beiersdorf AG, which includes skincare brands Nivea and Eucerin, has appointed Grita Loebsack to the company’s executive board in the newly created position as president of Nivea, effective January 2022. Loebsack, who joins EssilorLuxottica, where she is currently chief marketing officer, will take over the global management of the Nivea as...

Culture|Beauty

Nivea launches NFT to celebrate “value of touch”

Skincare brand Nivea is entering the world of NFTs (non-fungible tokens) in partnership with Italian visual artist Clarissa Baldassarri to explore and showcase the value of touch through digital art. The limited-edition crypto art aims to highlight the value and new insight that touch can bring to the world and will be available free to...

Apparel

Nivea lightens up Indian women

Nivea, which completes 100 years in 2011, is making a strong attempt to capture the Rs 4,000 crores skincare market in India by going to smaller towns and cities. The group aims to expand in Tier II and III cities to increase its sales and distribution. Earlier an Indian company, J L Morrison, owned the brand license for Nivea. But in 2005 it...

Apparel

Lakme’s COO moves to Nivea

As one of the world's biggest personal care brand Nivea India is now scaling new heights with the appointment of business honcho, Rakshit Hargave as the MD of its Indian operations from January 2011. Hargave was the Chief Operating Officer of Lakme Lever. He brings to the table his unmatched business expertise in the cosmetic industry segment....