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Novomania news and archive

Fashion

Novomania; European labels explore the Chinese market

“Novomania is the Chinese Bread & Butter” says Olivier Petragallo from Replay. According to him, the trade show Novomania in Shanghai could become China's leading fashion event. Much in the same way that Berlin's Bread & Butter has in Northern Europe. Guilherme Faria, Novomania's Portuguese General Manager, isn't convinced by this comparison. “...

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Apparel

Where the future is: Novomania for the Chinese market

Returning for the third straight year, Novomania is a one-stop high-quality business platform accompanying International brands from their introduction to their success and growth in the China retail market. A bi-annual fashion tradeshow gathering together young trendy brands, buyers, media and real estate developers to explore new possibilities...

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Apparel

Novomania - Internatio​nal fashion tradeshow

Novomania is Asia’s premier international fashion retail trade show which introduces emerging and leading brands in the Contemporary and Urbanwear space to the China market. Returning for the third straight year, NOVOMANIA showcases the world’s premium labels in urban fashion, casual wear, shoes, premium and denim – to the upper cut of Chinese...

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