Nudea news and archive

Nudea and Fruity Booty join Etam Groupe’s WeDareLab accelerator

British sustainable underwear brand Nudea and London-based brand Fruity Booty, which makes lingerie, swimwear and clothing from deadstock fabrics, have been selected to join French lingerie giant Etam Groupe’s eight-month WeDareLab accelerator programme. The accelerator, which begins this month, has been designed to accelerate eco-responsible...

Retail

Nudea expands in US via Nordstrom partnership

British underwear brand Nudea has expanded its presence in the North American market with a new partnership with department store retailer Nordstrom. In a release, founder and chief executive officer of the brand, Priya Downes, said that company was “excited” about the further expansion in the US. She added: “With Nordstrom’s wide reach and...