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Nudea news and archive

Best of 2025: The year in interviews

2025 has been a busy period for the industry, with leadership overhauls, retail expansions and international growth reflecting a dynamic market. To get insight into this continuous evolution, FashionUnited spent the year catching up with business leaders, founders and more. Here are some of the best interviews of the year: Priya Downes, Nudea...

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Nudea recertifies as B Corp with increased Impact Score

Underwear and sleepwear brand Nudea has confirmed its recertification as a B Corporation for which it recorded an increased B Impact Score compared to when it was initially certified in 2022. This time round, global nonprofit B Lab, which grants the B Corp certifications, gave Nudea an “exemplary” score of 117.6, up from its prior 103 and well...

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Business|CEO Interview

5 Milestones for 5 Years: Nudea founder talks funding women, intentional expansion and B Corps

Five years ago, Priya Downes set about on a mission to reshape the underwear industry. Recognising a lack of practical yet contemporary lingerie on the market, particularly for women facing rapid life changes, she left her job in the luxury field to embark on a new journey. A one in which she went head on against learning curves, sustainability...

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Nudea and Fruity Booty join Etam Groupe’s WeDareLab accelerator

British sustainable underwear brand Nudea and London-based brand Fruity Booty, which makes lingerie, swimwear and clothing from deadstock fabrics, have been selected to join French lingerie giant Etam Groupe’s eight-month WeDareLab accelerator programme. The accelerator, which begins this month, has been designed to accelerate eco-responsible...

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Nudea expands in US via Nordstrom partnership

British underwear brand Nudea has expanded its presence in the North American market with a new partnership with department store retailer Nordstrom. In a release, founder and chief executive officer of the brand, Priya Downes, said that company was “excited” about the further expansion in the US. She added: “With Nordstrom’s wide reach and...

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