Oiselle news and archive

Oiselle names Arielle Knutson as chief executive

Women’s running brand Oiselle has appointed Arielle Knutson as its new chief executive. Knutson, who has a background in active lifestyle, outdoors and consumer packaged goods brands, joins the female-led running brand from sports hydration brand Nuun, where she served as vice president of marketing. She takes over from interim chief executive...

Business

Running brands Janji and Oiselle to merge

Independent running apparel brands, Boston-based Janji and Seattle-based female-led Oiselle are merging in a “partnership of equals” to build a bigger community in the running industry. The “collaborative partnership,” facilitated by Digsbury Ventures, will see both brands continuing to operate as sole entities, while leveraging resources to...