Paridhan news and archive

Patanjali to open 100 Paridhan stores in the next one year

Patanjali is planning to open 100 apparel stores across the country in the next 12 to 18 months. Simultaneously, the apparel range will be made available on e-commerce platforms such as Paytm, Flipkart and Amazon. Patanjali’s brand Paridhan was launched in November last year. Its maiden apparel store in New Delhi houses three sub-brands — a men’...

Retail

Patanjali’s apparel category ‘Paridhan’ set to open 100 outlets this fiscal

Baba Ramdev’s brand Patanjali Ayurved’s apparel category ‘Paridhan’ is looking to open around 100 outlets by the end of this fiscal and has a network of around 500 stores by March 2020. Paridhan has three apparel brands, Livfit, Aastha and Sanskar, aimed at customers across all age groups. While Sanskar is a menswear range, Aastha is a women's...

Fashion

Baba Ramdev to launch apparel brand Paridhan, to include jeans

Brand ambassador of Patanjali, Baba Ramdev, has decided to launch an apparel brand Paridhaan which will include jeans and office wear. The yoga guru is also planning to go global with factories in Bangladesh and Africa to start with and eventually spread wings to Europe and the US. The idea of the apparel brand started with some followers asking...