Peloton news and archive

Lululemon and Peloton establish multi-year deal

Lululemon has announced a new five-year strategic global partnership with American exercise and equipment company Peloton, which will become the exclusive digital fitness content provider for the athleisure brand. Across the duo’s markets, namely in the US, Canada, the UK, Germany and Australia, the companies are looking to expand brand...

Fashion

Adidas, Ivy Park and Peloton launch first collaboration

Adidas, Ivy Park and Peloton have launched their first capsule collection together. Featuring apparel and footwear, this announcement follows the collaboration between Beyonce - founder of Ivy Park - and Peloton in 2020. According to Adidas, the collaboration is a celebration of “the joining of music, sport and fashion” and “purposefully crafted...

Fashion

Peloton launches private label apparel line

Fitness platform Peloton has launched its own activewear private label line, Peloton Apparel featuring pieces that have been wear-tested by its members and inspired by its instructors. The debut Peloton Apparel collection features pieces designed to be “high-performing, body-inclusive and style-forward,” explains the fitness brand, which is “...

Business

Adidas announces Peloton partnership

German sporting giant Adidas has announced a new partnership with fitness stationary bike Peloton. The indoor exercise bike with online streaming classes has become increasingly popular since the beginning of the Covid-19 pandemic. Peloton stated it has 4.4 million-plus active users as of January 2021, with revenue exceeding one billion dollars....