Pepe news and archive

Currency deomonetisation hits apparel retail

Just when the retail industry was celebrating a good festival season this year after two years of dull growth, came the currency impact. Mid-segment fashion retail chain, Max Retail, for instance, has witnessed a 15 per cent dip in sales recently since the currency demonetisation. For Max, 30 per cent of sales happen through cash payments....

Business

Pepe to increase Indian marketing spend by 20 percent

British denim label Pepe Jeans is aggressively following the Indian strategy. The company plans to increase its India marketing spend by 20 percent in 2016 to launch television campaigns. It also aims to increase its store-count in India to 450-500 from existing 174. The new stores will open in both metro cities and Tier II and Tier III towns....

RetailFeatured

Global brands driving growth of organised kids’ wear market

Kids’ wear has always been considered a difficult business because of several reasons. Indian kids’ wear market in particular has always been dominated by non-branded players since parents did not believe in investing in kids’ clothing. But those days are passé with global brands like Pepe, Gap, Benneton, Tommy Hilfiger, Pony, Pima and Reebok...

Business

Pepe aims to double India sales over next three years

Casual wear brand Pepe Jeans London, which recently announced plans of introducing its kids’ wear merchandise in India, is aiming to double sales in India to around Rs 1,500 crores over the next three years. The company also plans to launch footwear, sunglasses and move ahead with its retail expansion strategy. The company operates 200 stores at...

Fashion

Pepe Jeans to launch kids’ wear in India

Denim brand Pepe Jeans is adding kids’ wear to its portfolio in India. Sighting this as the right time to enter the country, the brand would differentiate itself with exclusive denim wear unlike other international labels like Reebok, Puma, US Polo, Peter England and Allen Solly, whose focus is more on sports influence clothing. While revealing...

Fashion

Pepe Jeans London to diversify into kid’s wear by 2015

Pepe Jeans London, the leading denim brand present in over 60 countries spread over 5 continents, is looking to enter the kids’ wear space in India by the end of the next financial year. Internationally, Pepe Jeans has a strong, kids’ and junior wear line and the brand is doing well in this segment. Pepe Jeans is banking on Indian kids’ wear...

Fashion

End-of-year sales usher in hopes of revival

Attracting consumers back to the malls for shopping is increasingly turning out to be a difficult task for brands and retailers. Reeling under the pressure of slow economy and high inflation, consumers are showing little inclination of buying, leaving brands and retailers high and dry. This is the reason why many brands and retailers, including...

Apparel

Year-end sale brings temporary cheer to apparel retail

With end-of-season sale starting early this time, retailers and apparel brand stores are witnessing some activity amid low consumer sentiment, high inflation et al that continued to negatively impact businesses even during the holiday season in December. One of the oldest retail chain, Shoppers Stop for instance, expects to maintain double-digit...

Fashion

Pepe: Kids’ wear the next stop

Pepe Jeans London that has emerged as a top lifestyle brand in India has plans to venture into the booming kids’ wear category in the near future. The brand also has an aggressive retail plan and is looking at increasing its flagship stores across India. Launched in India in 1989, Pepe is currently a leading player in the premium jeans and...

Fashion

Jeggings’ tight wrap over Indian market

Since the mid 2000s, skinny jeans edged their way to become the most preferred fashion denim for women and within a few years, in came the super skinny jeans. Having hit the international scene in winter 2008/2009, jeggings have caught the fancy of Indian women, particularly the young age group of teens and young adults, living in metros and the...