Pepe aims to double India sales over next three years

Casual wear brand Pepe Jeans London, which recently announced plans of introducing its kids’ wear merchandise in India, is aiming to double sales in India to around Rs 1,500 crores over the next three years. The company also plans to launch footwear, sunglasses and move ahead with its retail expansion strategy.

The company operates 200 stores at the moment and plans to take the count to 450 to 500 stores. The new exclusive stores would be launched in metros as well as Tier II and III cities. The company aims to report sales of Rs 750 crores this fiscal with an aim of adding 40 new stores in its network.

Other than the company’s 200 outlets, Pepe products are also available at 700 MBOs and ecommerce platforms such as Myntra and Jabong. However, now the company wants to grow sales through franchise EBOs rather than through MBOs.