Petal & Pup news and archive

a.k.a. Brands expects to raise up to 263.9 million dollars in New York IPO

Direct-to-consumer fashion platform a.k.a. Brands says it expects to raise 263.9 million dollars in its upcoming IPO. The company, which owns brands Princess Polly, Petal & Pup, Rebdolls, and Culture Kings, announced Monday it is offering 13.89 million shares of its common stock at a price of between 17 dollars and 19 dollars. It comes after the...

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Australian womenswear brand Petal + Pup gets new brand president

Victoria Estella Perry has been named the new brand president of Australian-based womenswear label Petal + Pup, effective August 3. In her new role, Perry will spearhead the company’s strategic growth with a particular focus on young women’s fashion. She will be based in San Francisco and will report to Jill Ramsey, the CEO of parent company...