Flipkart acquires stake in Pinkvilla to reach Gen Z consumers
In a strategic move to better connect with India's younger consumers, Walmart-owned ecommerce marketplace Flipkart has acquired a majority stake in Pinkvilla, a popular entertainment and lifestyle platform. The deal, announced on September 2, 2025, aims to merge entertainment and e-commerce. According to Ravi Iyer, senior vice president of...
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