Pretty Secrets news and archive

Pretty Secrets to double brick and mortar retail

Online fashion lingerie brand Pretty Secrets is planning to open 60 exclusive brand outlets by the end of this year. At present, it has 23 exclusive brand outlets. It is also looking at increasing the number of retail counters where the brand’s products are sold to over 600. Pretty Secrets sells through six distributors in about 250 retail...

Retail

Pretty Secrets takes brick & mortar route, to open stores pan India

Online lingerie brand Pretty Secrets is opening brick and mortar stores. Two standalone stores company owned stores will open in Mumbai. The brand will launch an 30 stores by 2017 under the franchising model. Of these, 20 would be located in Mumbai and the rest would be pan India. The stores are expected to contribute 25 per cent to the...

Retail

Pretty Secrets to raise Rs 40 crore funds

Pretty Secrets is raising Rs 40 crores in its latest round of fund-raising. The Mumbai-based online lingerie platform initially planned to raise a larger amount but given the tough environment, the brand decided to cut back on the size of the fund raising. However, the funds are sufficient to take the company to break-even by the end of this...