Primark news and archive

Primark switching to “preferred materials and circular design” in its sustainability strategy

International fashion and homeware retailer Primark, founded in Ireland in 1969, has announced it is stepping up its sustainability progress strategy as it scales up switching to preferred materials such as recycled or more sustainably sourced fibres, as well as continuing its efforts to embed circular designs into its approach to extend product...

Retail

Primark opens its 20th store in Italy, announces its first logistics hub

Irish fashion retailer Primark has reached 20 stores in Italy with today's opening of its new store in the Gli Orsi shopping centre in Biella. At the same time, the company announced it has signed an agreement with property development company Segro to build its first logistics centre in the country. “We are excited to open our new store at the...

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Retail

Primark invests 12.5 million euros in German market expansion and store optimization

Primark is continuously optimising its store portfolio. The Irish clothing discounter has recently closed several locations in Germany. However, it also has a new store concept in the pipeline, which will be implemented in three new stores. The company is investing a total of 12.5 million euros in these new spaces. The first German Primark store...

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Business

AB Foods considers separating Primark and food business

British conglomerate AB Foods is considering separating its textile discounter Primark and its food business as part of a corporate restructuring. “Within ABF, the company has two great business divisions,” said chief executive George Weston, the grandson of the company's founder, at the presentation of annual figures on Tuesday. He noted that...

Retail

Primark opens first store in Middle East via franchise partner

Budget retailer Primark has opened its first store in the Middle East as it plots a wider expansion across the region. The new location has been launched via a franchise partnership with Alshaya Group, making it Primark’s first franchise store. Based at Grand Plaza, The Avenues, Kuwait, the retail space, serving as a flagship site, spans 60,000...

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Business

Primark sales growth slows, impacting ABF stock

Associated British Foods (ABF) has published a trading update for the second half of its financial year, which concludes on September 13, 2025. Following the company's cautious outlook, its shares experienced a sharp decline in London trading. According to The Wall Street Journal, the stock plunged by as much as 12 percent—to its lowest price in...

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Business

Primark to roll out first mobile app, debuts in Ireland and Italy

Primark is set to roll out a new consumer-facing mobile app, marking the first time the budget retailer has ventured into this specific market. The app has already launched in Ireland and Italy, and will be expanded into other regions over the next 18 months. Through the feature, customers can browse a range of products, check in-store stock...

Retail

Primark launches mannequin to represent wheelchair users

Fashion retailer Primark has unveiled its first-ever seated mannequin, designed to represent wheelchair users, as part of its ongoing commitment to inclusion and better representation on the high street. The mannequin was inspired by and co-created with British TV presenter, author, disability advocate, and wheelchair user Sophie Morgan. It will...

Fashion

Primark continues to drive inclusive fashion changes with kidswear updates

Fashion retailer Primark is making kids' clothing more inclusive with design updates targeting sensory challenges, following its pledge in 2024 to make fashion and everyday essentials more accessible and affordable to as many people as possible. Primark has announced design changes to its core kidswear range to make it more inclusive and...

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Business

UK government introduces new trade measures for developing countries

The UK government has introduced new measures that intend to simplify imports from developing countries. The changes come under the Developing Countries Trading Scheme and, according to a press release, aim to “lower prices on everyday goods while supporting growth in some of the world’s poorest nations”. The measures particularly address...

People

Primark names new chief customer and digital officer

Budget retailer Primark has appointed Matt Houston as its new chief customer and digital officer. It is the first time the two functions will be merged. Houston partially succeeds Michelle McEttrick, who had been serving as chief customer officer, a role that three years ago was newly created upon her appointment. The decision to now merge the...

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Business

Asda aims to overtake Primark as it doubles down on fashion

Supermarket giant Asda wishes to take over Primark in the realm of fashion retail, with its clothing division now said to be leading its ongoing turnaround plan. Speaking to The Telegraph, Liz Evans, the managing director of Asda’s clothing brand George, said the company’s “long-term goal” was to challenge budget retailer Primark's leading...