Primark news and archive

Primark to open first store in Manhattan

Value fashion and lifestyle retailer Primark has confirmed it will open its first store in Manhattan, New York City, as it continues to push forward with ambitious plans of opening 60 stores in the US by 2026. The Manhattan store will be located in Herald Square, directly across the street from Penn Station, the most highly trafficked train...

BusinessFeatured

Primark debunks the myth that price equals quality and durability

Value fashion retailer Primark, part of Associated British Foods, has launched a new durability framework, as it states it is possible to create affordable fashion that lasts, debunking the myth that price equals quality, with research showing five pound T-shirts can last as long as, or longer than, their pricey counterparts. The durability...

BusinessFeatured

ABF says "unfavourable" UK weather to impact Primark's H2

Associated British Foods (ABF), parent company of Primark, expects revenue growth in the second half to be around 4 percent, driven by a strong sales contribution from the continued store expansion programme. Like‐for‐like sales are expected to decrease by around 0.5 percent, with growth of 0.2 percent in the third quarter and a projected...

Fashion |In Pictures

Primark unveils Beetlejuice collection with costume designer Colleen Atwood

Value fashion retailer Primark has unveiled an exclusive collection in partnership with Warner Bros. Discovery Global Consumer Products, inspired by the upcoming ‘Beetlejuice Beetlejuice’ film in collaboration with four-time Academy Award-winning costume designer Colleen Atwood. The 12-piece womenswear collection aims to capture the essence of...

Retail |In Pictures Featured

Primark opens milestone 450th store

Primark, the value fashion and lifestyle retailer that opened its first store in Dublin, Ireland, in 1969, has opened the doors to its 450th store in Orlando, Florida, as it continues to push forward with its US expansion. The opening in Orlando, Florida, located near the Walt Disney Resort, marks the retailer’s 26th store in the US and comes...

Fashion Featured

Primark launches first US brand campaign

Value fashion and lifestyle retailer Primark, which has been steadily expanding in the US in recent years, has launched its first-ever brand awareness campaign in the country. Primark, a well-known staple in the UK and Europe, has partnered with creative agency VCCP to launch its ‘That’s So Primark’ campaign to raise awareness for its fashion at...

Business

Primark to further train design team to sharpen circularity

Primark has partnered with Circular Textiles Foundation to further educate its supply chain employees in circular design. This way, Primark clothing should already be designed with end-of-life recycling in mind. Primark says it has set itself the goal of making the majority of clothing in its range easily recyclable by 2027. When design...

Fashion Featured

Primark teams up with Victoria Jenkins to make adaptive fashion affordable

Value retailer Primark is partnering with award-winning adaptive designer and disability advocate, Victoria Jenkins, to bring adaptive fashion to the high street. In a statement, Primark said the collaboration follows its first adaptive underwear collection launched in January and is part of the retailer’s strategy to make adaptive fashion “...

People

Primark appoints new COO

Primark has appointed Nigel Jones as chief operating officer, the chain announced in a press release. Jones previously worked at hospitality company Whitbread and retailer Tesco, where he gained experience in technology, supply chain and international operational activities. At Primark, he will be responsible for technology, supply chain,...

Fashion |Opinion Featured

With 61.8m Zara items on sale at Vinted, is circular fashion in trouble?

The substantial presence of 61.8 million Zara garments on Vinted, the popular online secondhand marketplace, presents a complex picture of consumer behaviour, fast fashion, and sustainability efforts in the retail sector. Similarly, the platform lists 59.7 million H&M items, 21.8 million Shein pieces, 21 million Primark items and 10.2 million...

RetailFeatured

Primark to invest 40 million euros in Portugal

International value fashion and lifestyle retailer Primark is ramping up expansion plans in Portugal with a 40-million-euro investment in the country. In a statement, Primark said it plans to open four new stores in four new cities, alongside extending its Colombo store in Lisbon, creating more than 500 new jobs. The plans coincide with Primark’...

Retail

Primark opens first store in Hungary

Primark has entered its 17th market with its first store in Hungary as part of its ambitious growth plans in central and eastern Europe. Located in the Hungarian capital of Budapest within the city’s Arena Mall, the 33,900 square foot store has created more than 180 jobs locally, following an investment of more than 8 million euros. Hungary...