Project Tokyo news and archive

PROJECT Announces 2022 Global Event Calendar for Contemporary Men’s and Women’s Fashion Markets in Las Vegas, New York, and Tokyo

Expanding on refreshed market-focused strategies unveiled in 2021, PROJECT returns in 2022 with a full calendar of global opportunities and a variety of platforms for the contemporary market, fueling continuous discovery, higher-value connections, education, and growth opportunities. New York, NY - September 15, 2021 – PROJECT, the leading...

Fairs

Project Tokyo launches as gateway to Asia

The first edition of a new trade show connecting Japanese and international buyers took place from 26th-27th of March 2019 at the Tokyo International Forum. Around 270 leading designers and advanced contemporary brands from around the world participated in Project Tokyo, including multiple brands from the US, France and Italy; 62 of them showing...

Fairs|INTERVIEW Featured

Focusing on Japan: Magic Japan becomes Project Tokyo

The Magic Japan trade fair will reposition itself in the future: Under the new name Project Tokyo, the "carefully curated event" will be offering contemporary men's and womenswear collections as well as denim and accessories, according to the organisers in an announcement. It will debut in March and move from the outskirts of the city to the...

Fairs

Magic Japan goes through drastic transformation, becomes Project Tokyo

Magic Japan, the fashion trade show launched last year in the Japanese capital, has changed its name and location. Now called Project Tokyo, the event is set to take place on March 27-28 at the Tokyo International Forum, one of the city’s landmark exhibition spaces. In addition, the event will no longer showcase a broad range of categories,...