Proline news and archive

Fitness, fashion consciousness boosts knitwear business

Growing popularity of casual wear has infused a lot of energy in the knitwear segment. With newer segments like active wear, the overall knitwear category is witnessing fastrack growth. Brand play has increased and growing market beyond metros is adding new life to overall business. Knit wear takes a sizeable share of business in any of the...

Fashion

Brands, cautious yet optimistic about the winter business

Despite sales not meeting expectations last winter, most brands are pinning their hopes on the forthcoming season. Betting big on fresh stocks in bright colours, styles and designs, they expect to do brisk business this winter season. Political uncertainty and economic slowdown has been persistent in the country for the last few years. And...

Fashion

Proline ramping up retail presence

Proline ramping up retail presence. Proline is targeting 25 percent CAGR in the next three years, which will make the brand worth Rs 175 crores at retail prices. And to achieve its target, Proline has put in place an aggressive retail and product expansion strategy. “We reach out to about 700 MBOs through 20 distributors across the country and...

Apparel

Proline introduces sub-brands to increase sales

Proline has introduced an array of sub-brands catering to new segments like footwear, accessories and energy drinks to push up sales. The first Indian T-shirt brand launched way back in 1983 by the Rs 500 crores Batra Group enjoys a 10 per cent share of the sports lifestyle segment. It is now looking at becoming both performance as well as...

Fashion

Proline: Eyes retail expansion with new brand identity

Enjoying a 10 per cent share of the sports lifestyle segment, Proline wants to be both performance as well as a lifestyle brand apart from reintroducing the retail identity of the brand. Opines Sandeep Mukim, Director Marketing, Proline India, “Proline will no longer be only a sports segment player. We want to play both the performance and the...

Fashion

Proline: To add a sub-brand, spread retail footprint

Proline considered the original Indian T-shirt brand is now looking at introducing a sub brand which will cater to customization needs of the market. Also on the agenda is expansion of its retail footprint across the country. Elaborates Sandeep Mukim, CEO, Proline India, “We would do mass customization for brands and licensed brands and...

Apparel

Proline joins hands with CCD for tees

Café Coffee Day (CCD), the India born coffee brand, has joined hands with Proline to launch a range of coffee themed T-shirts, which will be sold through the 1,250 plus CCD outlets in the country and a few of the major Coffee Express outlets. Both the brands are betting big on the online and digital mediums for growth. The brand’s plan to...

Fashion

Proline to foray into innerwear, women’s wear and kids wear

Proline, the premium menswear brand is firming up its plans to launch an innerwear range in autumn/winter ’10. “We are looking at introducing it around October. It will include boxers, vests, briefs and the like. At the moment, we are working on the price structure,” says Rajesh Sampath, General Manager, Operations and Marketing, Proline India....