Ramadan news and archive

MCM launches debut Ramadan collection

German luxury fashion brand MCM has unveiled its first Ramadan capsule collection in creative collaboration with Dubai-based “tastemaker” and creative consultant Hanan Houachmi. The capsule collection aims to offer a contemporary approach to modest dressing for Ramadan, the Muslim holy month, by integrating the DNA of MCM with a shirt dress,...

Fashion

Luxury brands court Middle East with Ramadan collections

With flowing kaftans, fluid separates and glamorous maxi dresses, Western luxury fashion brands are increasingly targeting the monied Middle Eastern market with Ramadan capsule collections. "You're about to be the best-dressed person at every iftar and suhoor that you attend," declared Cosmopolitan Middle East magazine earlier this month in a...

Fashion

Farfetch unveils Ramadan capsule collection with 30 designers

Farfetch has unveiled a new capsule collection for Ramadan featuring exclusives from 30 Middle Eastern and international designers. The edit places a spotlight on modest wear and features more than 200 exclusive styles from designers including Oscar de la Renta, J.W. Anderson, Marchesa, Carolina Herrera, Tory Burch and Dion Lee, as well as...

Fashion Featured

Why Ramadan is big business for fashion retailers

Visitors to the Middle East during Ramadan will be told many retailers and businesses will have abbreviated opening hours during the Holy month. Yet for all the peace and quiet during the day, the evenings can be a goldmine for fashion brands. For those unfamiliar, Ramadan is the ninth month of the Islamic calendar, when, according to Islamic...

Business

Online sales rise over 35 percent in the Middle East during Ramadan

A recent study has revealed that online activity rises significantly during the Muslim holiday of Ramadan, exponentially growing the time consumers spend on social media or shopping on e-commerce sites. According to a recent Facebook research, over 86 percent of Facebook users celebrate Ramadan, giving brands an extra 57.6 million hours to...