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The future of fashion: is less more?

A confession. My original research question was, “What if the fashion industry simply made less clothes?” (Over)production, reducing speed and seasons could be the answer to almost everything?!, was my thought process. As in: for sustainability in the clothing sector and more broadly: in the pursuit of a circular economy (see text frame below)....

Retail

Uniqlo launches clothing repair and remaking offer in London store

Uniqlo has opened a dedicated area for repairing and remaking used clothing in its London Regent Street store. The initiative, entitled Re:Uniqlo Studio, aims to keep Uniqlo items in circulation for a longer lifespan, with alterations and tailoring services available alongside further customisation options, such as resizing, mending and hemming....

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Business

Patagonia partners with Makers Unite on Amsterdam-based repair centre

Creative textile platform Makers Unite and outerwear brand Patagonia have joined forces to launch the United Repair Centre (URC) in Amsterdam. The hub aims to carry out 300,000 clothing repairs annually, saving one million kilograms of textile waste, the duo said in a release, and will allow for not only Patagonia to utilise its services but...

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Business

UK government pledges 80 million pounds to support circular industry model

UK prime minister Boris Johnson has pledged 80 million pounds in government funding to support a programme that hopes to push the UK industry towards a circular fashion model. Announced during a champagne reception in honour of sustainable fashion, Johnson said in a speech that the “cheque was on its way” and continued on to reference various...

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Business

Garment repair app Sojo secures 2.4 million dollars in pre-seed funding

Start-up app Sojo has announced the closing of its pre-seed funding which has seen it raise over 2.4 million dollars in a round led by CapitalT. Angel investors also involved in the funding round included founder of Depop, Simon Beckerman, ex-COO of Pangaia, Yael Gairola, vice president of menswear at Tom Ford, Peter Hawkings, and founder of...

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Business

Valuence becomes first Japanese resale business to join Ellen MacArthur Foundation

Valuence Holdings has announced it has joined the Ellen MacArthur Foundation’s Network, to demonstrate the group’s commitment to the strengthening of the circular economy. The Japan-based firm, which operates in a multitude of business categories including retail, real estate and technology services, has adopted ‘resue’ as one of its core...

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Business|Interview

Women in leadership: Isabella West, founder and CEO, Hirestreet

Rental has inched its way into the fashion industry slowly but surely, and in recent years has seen significant growth in demand as consumers lean towards more sustainable alternatives to shopping. Founded in May 2018, Hirestreet was one of the first rental platforms in the UK, launched by Newcastle Upon Tyne’s Isabella West. The idea sprouted...

Fashion

Reebok partners with Justin Mensinger on mental health awareness initiative

Reebox’s inclusivity group, The Reebok Collective has partnered with upcycling specialist Justin Mensinger on a limited-edition sweatshirt collection advocating for mental health awareness. Mensinger, the winner of streetwear design competition The Hype, has become known for his upcycled and recycled designs that he perceives more like art...

Fashion

Filippa K collaborates with emerging designer, Stinarand

Swedish fashion house Filippa K has unveiled an upcycled collaborative capsule with design studio Stinarand, in the form of six bespoke garments constructed from second hand Filippa K materials. Run by emerging designer Stina Randestad, Stinarand’s work focuses on “sculptural yet wearable” pieces, a notable contrast to that of Filippa K’s...

Culture

MCM launches global upcycling project with emerging artists

In celebration of its 45th anniversary, accessory label MCM has collaborated with five British-based emerging artists on projects that explore design and narratives of identity and youth culture. The multi-disciplinary project challenged the artists to reinvent and upcycle MCM’s signature Cognac Visetos Stark backpack, while also asking them to...

Fashion

Levi’s to release genderless capsule in collaboration with Atelier Reservé

In what is now their second collaboration, Levi’s and Atelier Reservé have revealed a limited edition, gender-neutral collection aimed at the “free spirits who resist conformity and set their own fashion rules”. Following their first partnership in May, the duo is now set to release a second capsule consisting of 100 percent upcycled pieces. A...

Fashion

Etro launches limited capsule in collaboration with Harris Reed

Italian brand Etro has revealed a limited-edition capsule collection in collaboration with London-based designer, Harris Reed. The line consists of silk genderless blouses created using archival fabrics, honouring Reed’s commitment to upcycling, an element consistent within their luxury brand. Two styles make up the capsule, formed with...