Rhone news and archive

Rhone appoints its first chief merchandising officer

Rhone has created a chief merchandising officer role and filled it with Alexa Andersen, most recently senior vice president of merchandising at Puma North America, WWD reported. Andersen will oversee both the merchandising and design teams at the Stamford, Connecticut company. She brings more than 20 years in performance apparel, having run...

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Fashion

Rhone signs multi-year partnership with the NBA

Rhone, the performance lifestyle brand dedicated to championing mental fitness, has signed a multi-year global marketing partnership with the National Basketball Association (NBA). To kickstart the collaboration, Rhone has enlisted NBA Champion and five-time All-Star Kevin Love as a brand ambassador to launch a campaign designed to raise...

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People

Rhone adds two new board members, to debut women's collection in May

Rhone, the performance lifestyle brand dedicated to championing mental fitness, has appointed Tess Roering, who previously held executive leadership roles at CorePower Yoga and Athleta, and Jimmy Pitaro, ESPN chairman, to its board of directors. The company said in a release that Roering and Pitaro will be part of the company’s board consisting...