Rolex news and archive

US tariffs drive deceptive spike in Swiss watch exports

Boosted by a surge in US demand, Swiss watch exports jumped by 18.2 percent in April 2025. However, this increase mainly masked the sector's deep concern about the new tariffs imposed by Washington. A cyclical surge linked to US trade policy The Swiss watch industry experienced a spectacular upturn in April 2025. According to data from the...

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Fashion |Report

The Dior Saddle & Hermès Kelly bag are the handbags to invest in for 2025

As the US stock market continues to fall into negative territory over the latest tariff changes, individuals around the world seek out more stable and secure alternatives for investing. From gold to arts and collectibles, some of the most sought-after investment pieces in the fashion industry have long included Rolex watches and the ever-iconic...

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Pre-owned watch market normalises after the speculative boom

Zurich – The frenzied demand for pre-owned watches has subsided, but the market continues to organise itself and grow faster than that of new watches, according to a study published on Thursday by Deloitte. The pre-owned watch market had accelerated in the wake of the Covid-19 pandemic before experiencing a sharp reversal, but remains poised for...

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Rolex's latest price increase signals industry-wide cost pressures

Rolex's latest price increases, reaching up to 8 percent on some models, signal a broader industry challenge as precious metal costs continue to pressure luxury watchmakers' margins. The move comes as gold prices maintain their upward trajectory, forcing high-end watch and jewellery manufacturers to reassess their pricing strategies. Last year...

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Watches of Switzerland Q4 sales rise, "cautiously optimistic" about FY25

In the fourth quarter, revenue of 380 million pounds at Watches of Switzerland increased 4 percent at constant currency and 3 percent at reported rates, while luxury watches revenue rose 5 percent at constant currency and 3 percent at reported rates, with particularly strong performance in the US. Full year group revenue of 1,538 million pounds,...

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Rolex faces a 100 million dollar fine for obstructing online watch sales

France’s competition regulator, the Autorité de la concurrence, has imposed a substantial fine of 91,600,000 euros on Rolex France, along with Rolex Holding SA, the Hans Wilsdorf Foundation, and Rolex SA. The penalty is in response to industry referrals and subsequent investigations from Rolex's prolonged prohibition - exceeding a decade – to...

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Rolex SA to acquire luxury watch group Bucherer AG

In a strategic move, Rolex has announced it will acquire Bucherer, the well-known watch retailer. Despite the acquisition, Bucherer will maintain its unique identity and operational independence. The integration is awaiting approval from competition authorities. The decision comes after Jörg Bucherer, due to the absence of direct heirs, chose to...

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Fashion

UK has over one million fake watches in circulation, says report

Recent research conducted by Watchfinder & Co., a luxury pre-owned watch specialist, has shed light on the prevalence of counterfeit goods in the market. The study revealed 14 of Britons have fallen victim to counterfeit products. Specifically, the research identified a staggering 1,010,572 fake watches circulating within the UK market alone....

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Omega watches to see price increases

Omega, the renowned Swiss watchmaker, is preparing for another round of price hikes following a previous increase earlier this year. Swatch Group AG, the owner of Omega, has been closely monitoring the luxury market, where entry-level Rolex prices have skyrocketed, often reaching twice the cost of an Omega timepiece. Omega contributes around 60...

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Fashion

Pre-owned luxury watches are seeing a surge in falling prices

Watchfinder & Co, the online destination for pre-owned luxury timepieces, is lowering prices by 15 percent, as a reflection of the luxury watch market at large. The Richemont-owned company told Bloomberg an increase in supply has affected demand, with prices for well-known models Rolex, Patek Philippe and Audemars Piguet having dropped...

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Fashion

What fashion items are great investment pieces?

With the growth in the resale market, customers are seriously rethinking the investment piece. Those with a penchant for designer items are no longer in the business of just acquiring stuff. They want to know it will hold value, so they can resell it and eventually put it toward something else. Alternatively, they will view it as an active...

Fashion

Rolex tops list of most searched for second-hand brand

Rolex is the most searched for brand when it comes to pre-owned luxury, according to data from For-sale.co.uk’s Second Hand Fashion Index. Using the methodology of searching in Google with the term ‘used’ followed by brand, Patagonia and Louis Vuitton came second and third. With the second-hand fashion market seeing unprecedented demand, fashion...