Saucony news and archive

Saucony appoints former Nike executive Wendy Kula as CMO

Saucony has named Wendy Kula as chief marketing officer as the brand looks to strengthen its position across performance running and lifestyle categories. Kula joins the company from Nike, where she most recently served as vice president of women’s brand marketing for North America. During her time at the US sportswear giant, she led campaigns...

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Wolverine Worldwide's strategic initiatives drive margin improvement in FY25

The US-based footwear group Wolverine Worldwide reported financial results for the fourth quarter and full fiscal year 2025, which ended January 3, 2026. The company exceeded its forecast across all key metrics for the final quarter, supported by global growth in its primary brands and continued improvements in the direct-to-consumer (D2C)...

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Wolverine Worldwide surprises with strong second quarter growth

US footwear and apparel supplier Wolverine World Wide Inc. (Wolverine Worldwide) continued on a growth path in the second quarter of the 2025 financial year. On Wednesday, the group announced surprisingly strong increases in revenue and earnings. In the three months to 28 June, consolidated revenue amounted to 474.2 million dollars. This...

Retail|In pictures

Saucony opens first UK flagship store

US footwear brand Saucony has opened its first flagship store in the UK. The new store is located at 4 James Street in London and officially opened on June 21, as announced by the Wolverine World Wide Inc. subsidiary on Wednesday. The London location is intended to be more than just a retail space: with an integrated café, rooms for community...

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Business|In Pictures

Wolverine Worldwide unveils renovations to global headquarters in Michigan

American footwear and apparel company Wolverine Worldwide, which includes brands Merrell, Saucony and Sweaty Betty, has unveiled a major renovation to its global headquarters in Rockford, Michigan. The upgrade to its headquarters is part of the company’s continued efforts to “modernise facilities, centralise core business operations, and attract...

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Merrell and Saucony Drive Wolverine Worldwide's Q1 performance

Wolverine Worldwide reported positive financial results for the first quarter of 2025, showcasing a turnaround driven by strong performance from its Merrell and Saucony brands. The company achieved a 4.4 percent year-over-year increase in total revenue, reaching 412.3 million dollars, with ongoing business revenue up 5.5 percent to 412.3 million...

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Despite positive Q4, Wolverine Worldwide's 2025 guidance disappoints investors

Footwear and apparel giant Wolverine Worldwide met fourth-quarter earnings expectations and narrowly beat revenue forecasts, but its 2025 projections fell short of Wall Street's hopes. As reported by Investing.com, the company posted adjusted earnings per share of 42 cents for the fourth quarter, matching analyst predictions. Revenue reached...

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Wolverine World Wide opens Boston innovation hub to house design teams

On the back of opening new international office spaces, Wolverine World Wide (WWW) has unveiled a global “Innovation Hub” in Boston, Massachusetts, where it will house its design and product teams. The 11 square foot facility will also be home to employees of the group’s brand Saucony, including team members in design, development, product...

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Wolverine Worldwide delivers “better-than-expected” Q3, lifts outlook

Wolverine Worldwide revenues for the third quarter of 440.2 million dollars declined by 16.6 percent or 16.9 percent constant currency, while revenue from the ongoing operations declined 7 percent or 7.4 percent constant currency to 440.1 million dollars. Gross margin for the quarter of 45.3 percent improved 450 bps and adjusted gross margin...

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Susie Kuhn to join Wolverine Worldwide as Active Group president

Wolverine Worldwide has announced the appointment of Susie Kuhn as president of the company’s Active Group, effective October 28, 2024. She will report to Chris Hufnagel, president and CEO of Wolverine Worldwide, and serve on the company’s executive team. Kuhn, the company said in a statement, will be responsible for leading successful brand...

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Wolverine Worldwide’s Q2 revenues decline

For the second quarter, Wolverine Worldwide reported a revenue decline of 17.4 percent to 425.2 million dollars and adjusted earnings per share of 15 cents. “We delivered better-than-expected revenue and earnings in the second quarter, while continuing to execute our ambitious turnaround plan,” said Chris Hufnagel, president and chief executive...

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Saucony appoints new global chief marketing officer

Running and lifestyle brand Saucony, a division of Wolverine World Wide, Inc., has appointed Joy Allen-Altimare as its global chief marketing officer, effective immediately. The seasoned veteran has been brought on to help expedite the brand's transformative growth and further “cultivate a winning culture,” while developing and executing...