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Saysh founder Allyson Felix on why women’s footwear needs more than product: Purpose and representation

Olympic champion Allyson Felix took the stage at the ISPO Summit in Amsterdam on Tuesday to argue that women’s footwear has to offer more than fit. In the Inspiration Talk “Running Her Own Race: Allyson Felix on Legacy, Leadership & Building Something Bigger”, the Saysh founder said building “systems for women” means pairing product with purpose...

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Gap invests 1 million dollars in female founded footwear brand Saysh

Gap Inc and Athleta have invested 1 million dollars in Saysh, a footwear branded founded by Olympic medallist Allyson Felix and brother Wes Felix. Felix reportedly was unable to find the perfect sneaker whilst preparing for the Tokyo Olympics last year, prompting her to set up Saysh, a shoe brand by women, for women, focused on community...

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