Secondhand news and archive

Second-hand: When reselling becomes more effective than traditional digital tools

After years of expansion driven by online advertising and social media, brands are now reaching a financial point of no return: customer acquisition cost. According to Datareportal and Statista, the cost of a conversion via Meta Ads climbed by 61 percent between 2021 and 2024, while Google Ads increased by 44 percent. At the same time,...

Fashion

Ebay becomes pre-loved partner to Condé Nast

US publisher Condé Nast, renowned for its fashion magazines including Vogue, GQ and Vanity Fair, has partnered with Ebay on second-hand fashion. The US resale platform will become the “official pre-loved partner” of Condé Nast, Ebay announced on Monday. The collaboration will span the German, UK and US markets, covering Condé Nast titles such as...

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TexCycle in Bulgaria: textile sorting, recycling and upcycling under one roof

How can fashion truly be kept in circulation? A visit to the TexCycle sorting and recycling plant in the Bulgarian port city of Varna showed what it means to sort 60 tons To help picture how much 60 tons are: A heavy household washing machine weighs about 100 kilograms; ten of those make up a ton and 600(!) of those 60 tons. of used clothing...

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Fashion

PwC research: Secondhand is a conscious choice, clothing leads luxury purchases

Secondhand fashion is no longer a niche but a conscious choice, increasingly integrated into the purchasing behaviour of younger generations. 40 percent of Gen Z and 28 percent of Millennials have already purchased second-hand products on Vinted, while 41 percent and 27 percent, respectively, have also sold them. In contrast, 53 percent of Baby...

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G-Star rolls out secondhand programme Rewear to Belgium, Germany and France

Denim label G-Star is expanding its online secondhand platform, Rewear, to Belgium, Germany and France. Through the platform, customers can buy and sell secondhand G-Star clothing. The service is part of the brand's Repair–Rewear–Recycle strategy, which aims to make clothing last longer or give it a second life. “Our designs are made to last, so...

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Vestiaire Collective report: Second-hand market grows three times faster than new goods

According to a new study by the resale platform Vestiaire Collective and the Boston Consulting Group (BCG), second-hand fashion and vintage luxury products are projected to reach a market volume of up to 360 billion dollars by 2030, compared to the current 210 to 220 billion dollars. This represents an annual growth of 10 percent, a rate three...

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Between attraction and speculation: The real return on It-bags on the secondhand market

Pre-owned luxury handbags now represent a potentially profitable asset for consumers. But which models are the safest for investment? In a recent report, vintage fashion platform Vestiaire Collective revealed the current resale prices of iconic luxury handbags and compared them to their original retail prices. • Chanel Timeless/Classic Bag:...

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Business|Interview

From thrift to thought leadership: How Beyond Retro is shaping the future of vintage retail

Vintage shopping continues to be a favoured means of sustainable consumption. A pioneer in this field is Beyond Retro; once a small-scale London boutique, now a renowned European retailer and global purveyor of vintage fashion through its parent company, Bank & Vogue. Beyond Retro was co-founded by Canadian entrepreneur Steven Bethell back in...

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President of Max Pawn Luxury talks pre-owned: "The younger generation has a more discerning eye"

Far from being a passing trend, second-hand is becoming a permanent fixture in consumer habits across the world. An increasing number of shoppers are taking up circular shopping habits, confirming the lasting integration of the pre-loved market in consumer preferences. With over 40 years of experience in the luxury resale sector, Michael Mack,...

For a circular economy and fashion industry, behavioural change is key

Research shows that if 25 percent of consumers change their behaviour, it can be enough to establish a new norm. This could also apply to fashion. The message from Mirella Soyer, professor of behaviour for circular transitions at Rotterdam University of Applied Sciences, is clear: to achieve a circular economy, we need behavioural change. The...

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Fashion

Trendy secondhand pieces for spring/summer 2025

FashionUnited has analysed trend pages and street style image databases to give you an overview of the key secondhand pieces for spring/summer 2025. A best-of for brick-and-mortar stores and online retailers alike looking for inspiration for re-orders or to update their shop windows. Charms Bag charms. Credits: ©Launchmetrics/spotlight. This...

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Secondhand market ‘here to stay’ amid cost-of-living crisis, Vinted head says

The cost-of-living crisis has ensured the future of the secondhand market, Vinted chief executive officer, Adam Jay, told Sky News. This was mirrored in Vinted’s report of shopping behaviour shifts this year, showing that two billion pounds was forecast to be spent on pre-loved Christmas gifts. Speaking to the media outlet, Jay, said the “trend”...