Seidensticker news and archive

Seidensticker firms up plans for womenswear wholesale comeback

Seidensticker is bringing its womenswear back to wholesale, starting from the upcoming order season. The blouse specialist has adapted its collection accordingly. Back in January, Seidensticker's CEO Silvia Bentzinger did not rule out a return for womenswear to wholesale, as she mentioned in an interview. She did not want to announce any...

FeaturedMember

Business|CEO interview

Seidensticker CEO: US expansion and return of wholesale for womenswear?

January remains a difficult month for brick and mortar retail, a sentiment echoed by shirt specialist Seidensticker. Nevertheless, the German company has a positive outlook for the year and expects the situation to stabilise, according to CEO Silvia Bentzinger. At the Pitti Uomo menswear trade fair in Florence, the CEO offered insights into the...

Featured

Fashion |Interview

Trend expert Julian Daynov: Menswear breaks free from standard normcore stigmas and uniformity

Fashion is in a constant state of flux and menswear, normally associated with classic and sporty looks, is no exception. So how is masculine fashion still defined at all in a time when role models like musician Harry Styles are shaping the style of a young generation? And where does that leave the ‘classic’ menswear consumer? Trend expert Julian...

Member

Business

Seidensticker invests in capacity planning

Producing clothes and getting quantities right is a tricky business that has been taking its toll on the environment for decades. Overproduction and full warehouses are common problems that the industry has to deal with, be it on manufacturer, brand or retailer side. Many of them thus downsize order quantities to avoid these issue but may then...